17 days old

Account Executive, WTVF

Scripps Media, Inc.
Nashville, TN 37201
  • Job Code

Looking to get a start in Advertising Sales?

Want to work for a company whose been around for 142 years?


WTVF - TV, the E.W. Scripps CBS station in Nashville, TN is now seeking a full time Integrated Account Executive! We offer on the job training, full benefits, and paid time off!

The IntegratedAccount Executiveis responsible for selling commercial and digital solutions to new and existing accounts.

Key Activities

  • Sell commercial and digital solutions to direct businesses and advertising agencies

  • Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process

  • Prepare and present marketing proposals utilizing qualitative and quantitative research

  • Negotiate advertising rates and program ratings

  • Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.

  • Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators

  • Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals

  • Perform other duties as needed or as directed by sales management

Education & Experience/Certifications

  • Four-year college degree preferred

Skills & Abilities

  • Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics

  • Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies

  • Assembly, delivery and interpretation of monthly customer reports and campaign optimization

  • Excellent verbal and written communication skills

  • Strong time management and organizational skills

  • Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels

  • Proven ability to build strong client relationships, including entertaining potential and existing clients

  • Proficient with Microsoft Office

Additional Requirements

  • Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.



Posted: 2020-03-15 Expires: 2020-04-13
Sponsored by:
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Account Executive, WTVF

Scripps Media, Inc.
Nashville, TN 37201

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