3 days old

Ad Operations Analyst

The E.W. Scripps Company
Cincinnati, OH 45202
  • Job Code
    JR021847

Primary Purpose

Responsible for providing the support required to process digital advertising campaigns from pre-sale to campaign launch. The Analyst's primary focus will be reviewing, ordering, and executing campaigns for accuracy. This person will interact with local sales teams and Advertising Operations to ensure seamless order execution, provide campaign strategy/guidance, and deliver high-level client service support. The Ad Ops Analyst will have expert product knowledge that will make them a key contributor to digital growth, client strategy, and campaign optimizations.

Key Activities

  • Accurate entry for all aspects of a digital campaign into multiple digital advertising sales systems
  • Assist with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing CPM (cost per thousand), CPC (cost per click)
  • Enter and maintain accurate customer data in an order management system (OMS) or customer relationship management system (CRM)
  • Provide consulting to sales teams with knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.
  • Utilize web analytics, e.g., Omniture, Quantcast, Google Analytics to measure digital performance and provide client insights
  • Ensure that all elements of advertising campaigns are completed in an accurate and timely manner
  • Ensure complete and accurate revenue recognition in a variety of billing systems
  • Prepare reports and data insights to support strategy for customer meetings
  • Compare reporting with third party(s) to confirm campaign reporting is tracking and campaigns are running as contracted
  • Work closely with Ad Ops and/or Account Executives to capture customer needs for execution of digital campaigns
  • Work collaboratively with Account Managers and/or the sales team to recommend campaign modifications for optimal results
  • Support and adhere to digital revenue operational processes, policies, procedures and standards of performance
  • Attend Sales & Ad Ops training and planning meetings
  • Contribute to a positive professional environment with clients, vendors and internal teams
  • Cultivate positive professional relationships with clients, vendors and internal teams
  • Other duties as assigned

Skills

Education & Experience/Certifications

  • Bachelor's degree preferred or equivalent year of experience in related field

  • 1 -3 years experience in digital sales preferred

  • Experience with web analytics

  • Experience with digital ad servings technology

  • Experience with order management systems

Skills & Abilities

  • Must be digitally savvy and have excellent analytical and problem-solving skills

  • Excellent organizational skills with ability to successfully manage several projects simultaneously in a deadline-oriented environment

  • Strong communication skills with the ability to interact with all levels of the organization

  • Adapt well to constant change, proactive and resourceful, with meticulous attention to detail

  • Think creatively and work collaboratively

  • Innate ability to quickly learn new software programs such as order management systems and/or customer relations management software
  • Proficient use of Microsoft Office (PowerPoint, Excel, Word, Outlook)
  • Familiarity with Media and Broadcast advertising

  • General knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels

  • Experience with web analytics, e.g., Omniture, Quantcast, Google Analytics

  • Experience with digital ad serving technology

  • Experience with Wide Orbit traffic, Salesforce.com, DoubleClick, and FatTail order management systems

Work Environment

  • Typical Office

  • No Lifting Requirements

  • No Driving Requirements

About Scripps

The E.W. Scripps Company (NASDAQ: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 52 television stations in 36 markets, Scripps is one of the nations largest independent TV station owners. Scripps runs a collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Stitcher; the fast-growing national broadcast networks Bounce, Grit, Escape, Laff and Court TV; and Triton, the global leader in digital audio technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.







Posted: 2019-10-10 Expires: 2019-11-08
Sponsored by:
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Sponsored by:
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Ad Operations Analyst

The E.W. Scripps Company
Cincinnati, OH 45202

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