17 days old

Analytics Director

New York, NY
  • Job Code

iCrossing, the full service digital marketing agency, inspires brand marketers to create the greatest level of marketing impact through the activation of the agencys strategic, creative, media and technology resources. iCrossing is unique in its ownership by Hearst Corporation, the worlds leading media, entertainment and content company.

The Director, Analytics serves as the leader, within the Digital Media Insights practice, for a team of analytic professionals that support multiple clients. The position is focused on providing analytics expertise to both internal and external clients, leading and managing the Digital Media Insights team, reviewing and driving overall digital insights, analysis and reporting, financial management of assigned team and associated clients, and ensuring excellence in delivering digital insights and analysis.

As a Director, Digital Media Insights you will

  • Oversee client analytics strategy and planning for a Fortune 50 client including development a measurement framework for digital marketing

  • Lead client analytic strategy sessions across bought (SEM, Display, Programmatic), earned (SEO, Social) and owned (web analytics) media and supports team in presentation of large scale client initiatives

  • Act as a representative in the market place through presentations and publication

  • Will act as a Subject matter expert in either insights generation, or web analytics

  • Negotiates agreements with 3rd party analytic providers


  • 10+ years experience in field of digital analytics, previously in a management role

  • Experience working specifically in an analytics focused role

  • Experience in working in both direct response and brand driven media environments

  • Expertise working with Datorama

  • Advanced knowledge of web analytics systems (e.g., Omniture - Site Catalyst Google Analytics), media management systems (DART, Kenshoo, Marin),

  • Proven presentation skills and the ability to articulate complex analytic concepts to marketing oriented audiences

  • Experience with agency financial principals

  • Knowledge of relational database concepts

  • Understanding of basic statistics

  • Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces

  • Experience working with statistical software (e.g., R, SAS, SPSS)

  • Management lead in a multi-team environment

  • Passion for digital marketing and answering the question Why?

  • Bachelors degree or equivalent work experience, Advanced degree a plus

Sponsored by:
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Sponsored by:
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New York, NY

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