21 days old

Analytics Specialist

Los Angeles Times
San Diego, CA 92101
  • Job Code
    REQ_000325

Join the hundreds of talented and innovative team members who are making an impact every day at one of the most iconic media brands in the nation. Whether you love to tell compelling stories or want to drive our award-winning powerhouse in new directions, the Los Angeles Timesteam is the place to be.

Job Description Summary

The Analytics Specialist will be responsible for processing online advertising campaigns, providing campaign reporting and ensuring customer needs are met. Partnering with the sales support team, the creative development team, and the rest of the ad trafficking team, this person will be the main point of contact for processing online advertising orders and proposals, trafficking the ad campaign, optimizing for delivery, and providing client facing reporting and screenshots.

Job Description

Responsibilities

  • Train assigned sales team on current processes regarding order entry, dashboard reporting, and digital sales workflow. Also responsible for updating the team with any changes in the processes.
  • Assist sales team in achieving sales revenue targets by providing analytical data as well as support to the clients
  • Be the main point of communication between the Stats Digital and all vendors to execute an effective partnership including but not limited to successful API integration, troubleshooting data lags in reporting, and creating compelling analytics dashboards
  • Act as a main point of contact for assigned sales team members when issues occur included but not limited to gaining access to google analytics, google tag manager implementation, dashboard issues, and troubleshooting issues with the Hive system
  • Actively manage analytics dashboard setup-client facing and internal parties, to properly visualize campaign performance data
  • Facilitate tag management and pixel tracking systems and trouble shoot implementation
  • Monitor and optimize campaigns in proper intervals based on spend level towards KPI success and fulfillment
  • Develop and manage project timelines, resources, and budgetary requirements for various size projects with both internal teams and outside vendors
  • Handle multiple projects in a fast-paced environment with a high level of service orientation. Including but not limited to special sections and initiatives and sales material creation
  • Ensure proper post-sale execution of white glove accounts ($10k or higher spending accounts) as directed. Ensure the creative execution and the analytical infrastructures get executed within the appropriate time frame, and facilitate proper communication with the client.
  • Work within Facebook business manager to execute sponsored posts, fan acquisition strategy, in-house campaigns and boost editorial content.
  • Provide pre-sales research using the Google Keyword tool, Facebook, SEM rush and more.

Qualifications:

  • 2+ Years in digital marketing preferred.
  • Bachelors degree preferred or equivalent work experience.
  • Possess professional experience collaborating in an agile environment on large-scale projects.
  • Creativity and problem solving skills.
  • Possess exceptional analytical, verbal, and written communication skills, including conflict resolution skills.
  • Comfortable communicating with and taking input from a variety of people, including senior management.
  • Proficiency with a range of relevant digital marketing platforms: DFP, Facebook business manager, Google Adwords, Google Analytics, and Tap Analytics.
  • Must be able to work independently and as a member of a larger team.

Thank you for your interest in joining our team at the Los Angeles Times! We look forward to reviewing your application.







Posted: 2019-11-23 Expires: 2019-12-22
Sponsored by:
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Sponsored by:
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Analytics Specialist

Los Angeles Times
San Diego, CA 92101

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