16 days old

Associate Marketing Manager

PPG Industries
Cranberry, PA 16066
  • Job Code
    1800026344

The Associate Marketing Manager is focused on supporting the development and execution of the strategy that builds preference for all brands and product lines sold within our channels. The position will deliver on the specific brand, channel and retailer needs. The successful candidate must be able to identify consumer, category and customer insights and leverage those insights to define strategies. Strong communication skills are essential to engage, inform and inspire the internal cross-functional team and to continue to strengthen relationships with the channel teams. This desired candidate is a well-rounded retail or B-to-B marketing professional with experience in brand or product management, demand creation, business development and retail marketing or merchandising.

Key Responsibilities Include:

  • Project Management : Manages projects and teams to launch products and marketing communication programs and in-store merchandising platforms.
  • Marketing: Develop and Execute marketing strategies that drive awareness and engagement with target consumer groups. Integrated marketing plan can include traditional and digital media, lead generation campaigns, retail/co-op advertising, in-store communication, fixture development, promotions, pricing and sales team training. Role will analyze and track programs versus stated goals.
  • Communication & Sales Tools: Actively support the delivery/execution of the marketing plan. Leverage communication skills to interface with and influence the PPG field sales team, account teams, and other cross functional teams to ensure delivery/execution of marketing plans. Create all sales tools and materials to support product lines, both new and existing including product demos and videos, white papers, digital content creation, or case studies.
  • In Store Merchandising: Support the development of the merchandising plan, color merchandising materials, power aisle recommendations, shelf sets, and in-store signage/collateral that drives sales, improves ease of shopping, and informs the end user.
  • Promotions: Support the development of a promotion strategy based on competitive analysis of market pricing, brand positioning, and shopper insight
  • Shopper/Competitive Insight: Support the development of actionable strategies, based on shopper insights that will be used for product innovation/repositioning initiatives, assortment decisions, merchandising, and collateral. Develop competitive insights and track market trends to identify new opportunities or threats.
  • Budget: Maximize marketing budget to align with the spend objectives of brand building, volume building and/or competitive response. Utilize ROI tools as a measurement of effectiveness and ensure all spend is captured and approved prior to commitment
  • Business Acumen: Know and understand budget parameters including sales, volume, margin and marketing A&P. Monitor and track spend as well as assit with ROI analysis to ensure effective investment performance.

Minimum Qualifications:

  • 2-4 years marketing experience.
  • Bachelor's and/or college diploma/degree in marketing or related field is required. MBA an asset.

Preferred Qualifications:
  • Experience in B2B marketing and/or retail marketing is strongly desired.
  • Experience working in the home improvement category is advantageous
  • The successful candidate is a highly motivated, data-driven and results oriented marketer with the skills to plan, prioritize, guide, and coordinate with internal and external teams.
  • This position requires a high-level of overall passion and curiosity for both B2B and B2C marketing.
  • Must have excellent project management and problem solving skills and be able to prioritize and multi-task in a fast paced environment.
  • This person possesses strong communication and presentation skills.
  • They have experience working effectively and driving results within a complex sales organization and with cross functional teams.
  • They must have the ability to work autonomously and within teams.
  • They must have the ability to analyze, synthesize, and form logical conclusions from data.

PPG: We protect and beautify the world.

At PPG, we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers' biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com and follow @ PPG on Twitter.

Why join us:

With PPG, you will find meaning in your work every day, and engage in opportunities that will shape you, personally and professionally.

  • Your personal strengths will empower you to succeed and make an impact from day one.
  • You will be inspired to learn and grow, and to get the support you need to identify and achieve your boldest career aspirations.
  • Your passion to excel will be fueled by your connection to world-class partners, industry experts, the best and brightest colleagues, and future forward technologies.
  • Your contributions will not only meet the challenges of our global customers, but help them propel their industries forward.
  • You will be welcomed into a culture where everyone's ideas and contributions are valued and encouraged.
Just like you, we are driven to make a difference in our world.

PPG prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a hair drug/toxins test and a background check.

PPG offers an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, protected veteran status, marital status, sexual orientation, gender identity or expression, or any other legally protected status. PPG is an Equal Opportunity Employer. You may request a copy of PPG's affirmative action plan by emailing ppgaap@ppg.com .

To read more about Equal Employment Opportunity please see attached links:

http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
https://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf





Posted: 2020-03-15 Expires: 2020-04-13
Sponsored by:
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Sponsored by:
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Associate Marketing Manager

PPG Industries
Cranberry, PA 16066

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