12 days old

Brand Manager, Global Publishing, Hearthstone

Blizzard Entertainment
Irvine, CA 92606
  • Job Code
    R008834

Team Name:
Battle.net & Online Products

Job Title: Brand Manager, Global Publishing, Hearthstone

Requisition ID: R008834

Job Description:
Well met! The Hearthstone publishing team at Blizzard Entertainment is on a quest to find a passionate and talented Brand Manager to join our family. This individual will support the Sr. Director of publishing, and drive go-to-market planning and promotions for existing and upcoming content.

The ideal candidate has great project management skills, is data driven, has a strong grasp of marketing strategy and experience launching highly visible marketing activations. The individual must be detail oriented, proactive, collaborative, and not only have experience working within a matrixed organization but also setting objectives and building consensus with multiple stakeholder groups. Additionally, we are looking for an empathetic leader who will positively contribute to our team culture.

Responsibilities

  • Generate actionable insights through a deep understanding of our players, and establish global marketing strategies, product positioning and KPI's to drive growth for the Hearthstone franchise
  • Lead ongoing marketing planning and execution across Publishing - PR, Community, Creative, Growth Marketing, Partnerships, Web and more. Ensure owned channel excellence, and continuously assess player journeys and performance data to optimize experiences across the marketing ecosystem
  • Work with publishing leaders across regions to coordinate, develop, measure and improve global marketing strategies and tactics
  • Manage relationships with Hearthstone developers, cross-functional teams and various publishing functions and promote collaboration and alignment against business and campaign objectives
  • Collaborate with the broader commercial team and contribute to aspects of the business plan, including acquisition forecasting, launch/promotions timing and lifecycle planning
  • Work with 1st party partners and associated teams to secure promotional support for upcoming content
  • Continually monitor local game analytics, as well as media and marketing program performance and make recommendations to ensure that business goals are exceeded
  • Serve as the product expert to a broad set of comms stakeholders
  • Manage approvals of programs, messaging, creative on behalf of the brand

Requirements

  • 3- 5 years marketing a high-profile brand and managing associated campaigns, with experience in strategy, execution and creative thinking/idea generation
  • Proven ability to leverage consumer insights and business analytics to impact campaign objectives and design
  • Excellent organizational and project management skills, with ability to effectively manage & complete multiple priorities and projects simultaneously
  • Strong Presentation skills
  • A passion for video games and the video game industry

Pluses

  • Master's Degree in Business Administration
  • Direct experience marketing mobile games
  • International experience
  • Passion for and in-depth knowledge of strategy games, particularly Hearthstone

Required Application Materials

  • Resume
  • Cover Letter which should include:
  • Why you are interested in working at Blizzard
  • What games you are currently playing

**Only submittals with Cover Letters will be considered.





Posted: 2021-09-11 Expires: 2021-10-10
Sponsored by:
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Sponsored by:
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Brand Manager, Global Publishing, Hearthstone

Blizzard Entertainment
Irvine, CA 92606

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