23 days old

Campaign Analyst, CRM Email Marketing

Nintendo of America Inc.
Redmond, WA
  • Job Code

Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System , Nintendo has sold more than 4.4 billion video games and more than 700 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy , Game Boy Advance, Nintendo DS family of systems, Super NES , Nintendo 64 , Nintendo GameCube , Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokmon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at http://www.nintendo.com .


  • Analyze campaign results and customer behavior on CRM campaigns to identify actionable opportunities for upsell/cross-sell, increase engagement and improve customer retention.
    • Evaluate responses to email creative (Click stream, CTR, Open %, web traffic, etc.)
    • Evaluate differing response of target segments to specific email campaign
    • Evaluate differing response by channel (email, on-device, etc.)
    • Evaluate impact of campaigns on customer behavior (purchase conversion, traffic, clickstream, etc.)
    • Evaluate ROI of campaigns
    • Evaluate overall impact of email channel
  • Capture reporting criteria and user stories to communicate reporting capabilities needed, output and usability, etc. to Tableau developers
  • Develop and manage monthly and quarterly reports that highlight key insights and strategic learnings. Drive ongoing efficiencies in how metrics are pulled/analyzed.
  • Drive analysis of campaign performance at a campaign and program level. Collaborate with extended teams to identify new methods to effectively measure CRM performance.
  • Drive thorough analysis of key audience segments to identify opportunities for increased engagement.
  • Collaborate closely with CRM campaign managers to strengthen the effectiveness of campaign testing. This includes the development of a robust test plan, improving the usability of reporting, and the management and integration of key learnings. Analytical findings and innovative suggestions will drive test decisions.
  • Collaborate and share learnings within the CRM team and with wider teams to drive ongoing business strategy. Translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy.Present findings and reports to a a variety of audiences including cross-functional teams and senior leadership. Tailor presentations and reports to the given audience.
  • Drive improvements and enhancements of current reports and propose additional metrics to broaden the customer story and effectively showcase the overall impact of the CRM channel over time.
  • Monitor email deliverability and database growth by reviewing daily reports and alerting IT and CRM teams of issues.

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Campaign Analyst, CRM Email Marketing

Nintendo of America Inc.
Redmond, WA

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Campaign Analyst, CRM Email Marketing

Nintendo of America Inc.
Redmond, WA

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