15 days old

Consumer Engagement and Digital Director

Reckitt Benckiser
Parsippany, NJ 07054
  • Job Code
    565442301
Job Advert

Want to lead the way in digital? As Consumer Engagement and Digital Director at RB, you'll have the freedom to find new ways to make marketing count.

Consumer Engagement and Digital Director

Parsippany, New Jersey

Competitive Salary & excellent benefits package

Digital media's a big deal here. Responsible for a major market, you'll be responsible for making us the leader in digital marketing. You'll develop strategies that take advantage of emerging trends and opportunities. You'll strengthen our digital expertise and give us a competitive advantage. Ultimately, you'll grow our business and find new ways for our brands to connect with our consumers.

You'll succeed because...

...you're entrepreneurial and ambitious to take advantage of the opportunities new and emerging media offer. You've extensive digital media experience with agency or brand marketing. You collaborate effectively and bring out the best in other people. You're analytical and measure success. You're adventurous and want to explore new areas, but ultimately, you're results-orientated and ensure campaigns that deliver.

You'll love it because...

...you'll have the freedom to make a difference. You'll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

Long Description

Description

This role will lead RB's Infant Formula and Children Nutrition business unit's end-to-end digital marketing and CRM strategies, with a focus on driving digital transformation and expansion across all consumer touchpoints. This individual will partner with CDO (global), Digital IT, brand marketing, marketing operations team and external agencies to execute the strategies to deliver measureable results. This individual leads a team of 25+ and is the anchor of the connected consumer strategy for this $1B+ business unit. Specific responsibilities of this role include:
Translate the U.S. business strategy to the digital arena, leveraging owned digital assets to deliver on business objectives. Lead the strategic direction for email/SMS, websites, mobile app, paid media, social media and contact center. Serve as digital lead for brand teams, ensuring appropriate prioritization of data-driven customer relationship building, digital customer experiences and digital assets across brands and alignment with brand media campaigns.

Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

Job Segment: Nutrition, Healthcare





Posted: 2019-10-31 Expires: 2019-11-29
Sponsored by:
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Sponsored by:
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Consumer Engagement and Digital Director

Reckitt Benckiser
Parsippany, NJ 07054

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