19 days old

Consumer Insights Manager

Cargill
Wayzata, MN 55391
  • Job Code
    WAY07581
Cargill

Position Purpose & Summary

The Insights Manager will be responsible for synthesizing consumer and category insights that position Cargill as the partner of choice with our customers. She/he will collaborate closely with Category Management, Business Management, Marketing, R&D, Culinary and Sales to bring insight-based solutions to our customers. This position will have an emphasis on face to face customer interaction. This position will support Cargill'sProtein Group


Principal Accountabilities

40% Customer Engagement and Activation

  • Synthesize existing foundational research and conduct customer-specific research to help inform internal initiatives and show up as a thought leader with our priority customers. Partner with marketing and sales to weave consumer understanding into a compelling story.
  • Develop relationships with consumer insight peers at priority customers
  • Represent the voice of the customer at customer meetings
  • Critical team member in establishing Cargill Protein as the industry thought leader in the Protein Ingredient Space

25% Consumer-Led Innovation

  • Lead custom, primary research to develop insight-based ideas from idea generation through product development
  • Work with research partners to lead all phases of qualitative and quantitative research
  • Utilize business and research acumen to influence and lead cross-functional team through NPD process

25% Foundational Research and Brand Support

  • Lead custom, primary research to understand important topics to both Cargill and our priority customers. Examples could include understanding the consumer path to purchase, in-context research to understand first moment of truth, and product testing to understand opportunities for improvement
  • Conduct research to inform brand strategy and marketing decisions

10% Sharing/Alignment/Team-Building
  • Establish close relationships with Marketing, Sales, and R&D to establish foundation of trust
  • Meet with manager to ensure alignment on priority initiatives, budget, and career development

If the person is located in the Wayzata location there will be significant travel to Wichita ( 30-40%) first year to build relationships and then 20-30% going forward.


If selected for an interview you will be required to submit your past two performance reviews.



Required Qualifications

  • Bachelors Degree
  • Minimum 10 years experience in market research or consumer insights
  • Comfortable with both qualitative and quantitative research
  • Strong problem-solving and analytical skills
  • Demonstrated ability to influence and lead cross-functional teams
  • Strong verbal and written communication skills, comfortable presenting to high-level leadership at priority customers (Ex: Walmart)
  • Must be results oriented, innovative and creative
  • Must be curious have a desire to understand the why and dig into the data
  • Ability to connect the dots from varying sources and synthesize into a compelling story

Preferred Qualifications
  • Masters Degree in Marketing Research or related field or MBA
  • Experience in a shopper insights role that involved direct interaction with Sales
  • 5+ years experience in new product development
  • 5+ years experience at a consumer-packaged goods company
  • Experience in a business-to-business setting






Posted: 2019-11-25 Expires: 2019-12-24
Sponsored by:
Farm Credit Services of America Logo
Sponsored by:
Bank of America Logo

Featured Jobs[ View All ]

Featured Employers

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Consumer Insights Manager

Cargill
Wayzata, MN 55391

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast