27 days old

CPG Marketing/General Management MBA Internship - Summer 2018

Georgia-Pacific
Atlanta, GA
  • Job Code
    049850

CPG Marketing/General Management MBA Internship Summer 2018





Georgia-Pacific (GP) is among the world's leading manufacturers of bath tissue, paper towels, napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. You may also recognize consumer brands like Angel Soft, Brawny, and Dixie on retail shelves and enMotion towels, Compact bath tissue and SmartStock cutlery dispensers when you are away from home. As a Koch Company, we create long-term value using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible, and economically sound. Headquartered in Atlanta, GA., we employ approximately 35,000 people. For more information, visit www.gp.com.





Position Description:
The Georgia-Pacific MBA Internship is a 12-week project based program where interns will be given one strategic project addressing a current business issue to work on throughout the summer. Interns will work with many cross-functional teams to develop their recommendation including: finance, pricing, operations, consumer research, marketing agencies, social media team, etc.The Intern Project will support one or more GP Retail brands: Angel Soft, Brawny, Dixie, Quilted Northern, Sparkle, Stainmaster, Vanity Fair.Successful Interns will be given offers to return as full-time Marketing/General Managers (or equivalent) upon graduation.







Responsibilities of these roles could include:



  • Assist in evaluating and refining brand positioning based on Category Strategy, Consumer Insights and Competitive analysis

  • Lead cross-functional teams to deliver long term planning objectives and goals

  • Utilize competitive information from external and internal sources to identify category trends, opportunities and risks

  • Utilize consumer and category insights to contribute to the development of communication programs, improvement in overall brand health and to identify innovation opportunities

  • Review P&L performance and make recommendations to improve long term value creation

  • Execute monthly monitoring, reporting and active administration of your brands marketing investments, including Advertising, Consumer Promotions and Shopper Marketing

  • Provide regular reporting and ad-hoc analysis using tools such as IRI, Market Monitor Reports and customer POS data
Education:




  • Bachelors degree required

  • Must be currently enrolled in a MBA program

  • Spring 2019 graduation date or earlier




Salary and benefits commensurate with experience.
We are an equal opportunity employer. Minority/Female/Disabled/Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf











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CPG Marketing/General Management MBA Internship - Summer 2018

Georgia-Pacific
Atlanta, GA

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Georgia-Pacific
Atlanta, GA
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