14 days old

Digital Marketing Analyst - Charlotte,NC

Dentsply Sirona
Charlotte, NC 28202
  • Job Code
    63223

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona's global headquarters is located in Charlotte, North Carolina, USA. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we're looking for the best to join us.

Working at Dentsply Sirona you are able to:

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Dentsply Sirona is seeking a Digital Marketing Analyst, primarily responsible for the research, collection and reporting on of key performance metrics across all the company's digital marketing efforts. This person will develop and implement customer-centric approach for analytics, including analysis and interpretation of data, identification of issues and/or opportunities, and recommendations of actions based on learnings.

Essential Duties and Responsibilities

  • Manage the coordination of data collection, digital analytics, reporting, insights and action items definition
  • Function as a key contributor to the Digital Marketing and E-Commerce teams to ensure consistent operation, best practices and governance
  • Identify and create needed data points to measure Key Performance Indicators (KPIs) for different marketing channels and recommend optimizations
  • Provide upper management with strategic insights and analysis of trends, user case studies and customer feedback of the digital marketing campaigns on a regular basis
  • Understand digital marketing metrics such as CPM/CPC, CTR, ROI among different campaigns and multi-channels
  • Capability to set-up reporting dashboards and/or excel spreadsheets and construct monthly, quarterly, and yearly PowerPoint presentations for leadership teams
  • Ability to implement best practices for proper tagging and campaign pixels among new pages on the website
  • Conduct analysis about multi-channel campaign performance and recommend testing strategies to optimize their results
  • Define and apply marketing attribution models (last/first-touch, multi-touch, etc.)
  • Support the Digital Marketing team, E-Commerce team, site operations, sales group, and others, with analytics and presentations as requested

Key Qualifications and Experience

The successful candidate will bring solid Digital Analytics experience, preferably within multi-channel B2B, B2C retailer or agency. The ideal candidate will be process-oriented with strong analytical capabilities, while also having a high degree of comfort with ambiguity and a proven ability to consistently make good decisions through a combination of analysis, experience, and judgment. This person will have a track record of creative problem solving to make steady progress towards achieving broader goals while understanding the overall organizational impact of both small and large decisions. This person will combine data-focused thinking with strong communication, collaboration, and leadership skills.

  • Bachelor's degree from four-year college or university; MBA preferred.
  • Minimum of 3 years of experience with Digital or E-Commerce analytics
  • Ability to manipulate and summarize large data sets from multiple digital marketing campaign sources
  • Prior experience with Adobe Analytics, Google Ads, FaceBook Ads, LinkedIn Ads and/or other programmatic ad platforms
  • Ability to set-up of reporting dashboards and/or excel spreadsheets and construct monthly, quarterly, and yearly PowerPoint presentations for leadership teams
  • Required knowledge of latest digital marketing trends, suite of vendor/technology solutions/options is required
  • Familiarity with digital marketing concepts and digital content creation.
  • Excellent verbal and written communications skills accompanied by a strong business and technical background, business operations, process improvement, and change impact
  • Self-motivated with the ability to juggle multiple project

Competencies

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

  • Results Orientation - The ideal candidate will demonstrate the ability, determination, and tenacity to effectively manage and support the execution of Dentsply Sirona's strategic objectives. Given the Company's growth and the strategic priority of Digital, the individual we seek is someone who delivers beyond expectations and is not afraid to make tradeoffs across many different priorities.
  • Subject Matter Expertise - The successful candidate must have strong Digital Marketing and Analytics expertise, having been an outstanding performer in a dynamic, consumer-driven multi-channel or direct-to-consumer organization. S/he will bring analytical mindset and broad thinking, with the ability to pull together different ideas and components into a broader vision.
  • Collaboration and Influencing - This individual will be highly collaborative. An essential skill will be the ability to partner and communicate with business stakeholders to define, scope and execute Dentsply Sirona digital initiatives.
  • Analytical Thinking - The successful candidate must have an analytical mindset and must use data to make decisions.

Location
  • The position will be based in Charlotte, NC
  • Expected travel - 10% with peaks and valleys

DentsplySirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in DentsplySirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com. Please be sure to include "Accommodation Request" in the subject.





Posted: 2019-11-23 Expires: 2019-12-22
Sponsored by:
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Sponsored by:
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Digital Marketing Analyst - Charlotte,NC

Dentsply Sirona
Charlotte, NC 28202

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