17 days old

Digital Marketing Specialist

DH Pace Company, Inc.
Olathe, KS 66061
  • Job Code
    DIGIT04887

DH Pace Company, Inc. is searching for an experiencedDigital Marketing Specialist to join our growing team! This person will manage all paid search campaigns on Google and Bing, as well as other search and display marketing engines. You will also manage the paid search budget and work with the Search Engine Optimization and marketing team in order to maximize ROI, drive traffic, and enhance the customer experience.


Job Responsibilities:


  • Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.

  • Track, report, and analyze website analytics and PPC initiatives and campaigns.

  • Manage campaign expenses, staying on budget; estimating monthly costs and reconciling discrepancies.

  • Monitor, report, and communicate with executive leadership on best practices, strategies, performance, and recommendations.

  • Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, and performance metrics and effectiveness.

  • Synthesize complex technical content into compelling actionable content that produces high response and optimal search rates.

  • Other responsibilities as assigned.

Qualifications:


  • Bachelors degree preferred.

  • Five (5) or more years experience in a paid search advertising role is required.

  • Working knowledge of Google Analytics, Google Data Studio, and other reporting platforms.

  • Expertise in Google ads, Google Local ads, and Bing ads.

  • Strong Analytical skills.

  • Ability to write content, copy and message in a variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiatives.

Why DH Pace?


DH Pace Company is a distribution, construction and service organization offering a complete range of door and door related products through 50 locations in 24 states. The company is privately-held and family operated for over 90 years, with sales in 2019 at $600M; up from $548M in 2018.


Our benefits package includes:


  • Competitive base salary

  • Medical, dental, and vision options

  • 401k retirement plan + match

  • Paid time off plan


Successful completion of references, employment verifications, background check, and drug screen required in advance of hire.



#PaceID2


Company: DH Pace Company







Posted: 2020-01-08 Expires: 2020-02-06
Sponsored by:
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Sponsored by:
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Digital Marketing Specialist

DH Pace Company, Inc.
Olathe, KS 66061

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