15 days old

Digital Marketing Specialist/Sr. Digital Marketing Specialist

Emerson Electric Co
St Louis, MO 63103
  • Job Code
    21013024
At Emerson, we are innovators and problem-solvers, focused on a common purpose: leaving our world in a better place than we found it. Each and every day, our foundational valuesintegrity, safety and quality, supporting our people, customer focus, continuous improvement, collaboration and innovationinform every decision we make and empower our employees to keep reaching higher. As a global technology and engineering leader, we provide groundbreaking solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production and protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure.

Emerson, a Fortune 500 company with $15.3 billion in sales and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers.
Whether youre an established professional looking for a career change, an undergraduate student exploring options or a recent MBA graduate, youll find a variety of opportunities at Emerson. Join our team and start your journey today.

If you are a DIGITAL MARKETING professional looking for an opportunity to grow, Emerson has an exciting opportunity for you! Based in our ST. LOUIS, MO location, you will be responsible for the placement and management of digital paid media campaigns. This individual is the primary responsible lead for digital advertising across channel partners for the assigned product portfolio. This role helps to set, analyze and improve program Key Performance Indicators (KPIs) to ensure program success and future growth.

AS A DIGITAL MARKETING SPECIALIST / SR. DIGITAL MARKETING SPECIALIST, YOU WILL:

  • Perform paid search and product listing ad campaign management and optimizations
  • Manage social platform content distribution, posting and advertising collaborating with content and creative teams
  • Conduct analysis of key metrics on all ad campaigns to inform performance improvement strategy recommendations. Ensure reporting and highest level of ROI.
  • Execute strategic marketing automation campaigns for customer segments.
  • Optimize SEO on eCommerce partner sites in order to win organic search in the category and influence bottom-of-funnel purchases or create awareness for the brand.
  • Utilize SEM/PPC best practices to influence and convert varying customer targets.
  • Own all systems required to track marketing performance; aggregate data into marketing dashboard and report on the success or failure of initiatives against set KPIs.
  • Work across teams to develop engagement tests, campaigns and always on digital marketing initiatives to drive category growth.
  • Collaborate with customers to participate in marketing events and digital campaign efforts. Serve as digital project manager for key programs.
WHO YOU ARE:
You quickly and decisively take actions in fact-changing, unpredictable situations. You effectively communicate in various settings: one-on-one, small and large groups, or among diverse styles and posItion levels. You build and deliver solutions that meet customer expectations. You break down objectives into appropriate initiatives and actions.
Flexible Work Schedule Remote Work Option and Core Hours
This role has the flexibility of a remote work option up to three days a week and a core hour schedule. You can choose to flex your start and stop times given you are working during the core hours of 9:00am - 3:00pm. Our teams work together to ensure our chosen work schedules enable our creativity and productivity as we serve the needs of our customers.


REQUIRED EDUCATION, EXPERIENCE & SKILLS:
  • Bachelors Degree in Marketing or Communications and relevant experience focused on Web/Digital preferred with 3-5 years experience in digital marketing or eCommerce
  • Experience with Google Analytics and Google Ads and/or Amazon Advertising required
  • Experience with social channels, including YouTube, Instagram, Facebook and other relevant social media outlets
  • Experience developing, building and sending email campaigns and building automated email programs.
  • Experience building customer journeys.
  • Experience designing and implementing A/B tests.
  • Strong analytical skills and understanding of key advertising metrics.
  • Strong knowledge of eCommerce; SEO; SEM/PPC; CRM; campaign setup, execution, analysis and reporting
  • Strong understanding of digital marketing strategies, including social and mobile
  • Ability to travel up to 5% for the position.
  • Legal Authorization to work in the United States Sponsorship will not be provided for this role.
PREFERRED EDUCATION, EXPERIENCE & SKILLS:
  • Digital experience in both direct marketing and channel marketing
  • Experience with video hosting and strategy
  • Experience with social engagement and user communities
  • Experience with marketing automation tools, for example, Eloqua or marketing cloud
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: We drive innovation that makes the world healthier, safer, smarter, and more sustainable. We invest in our employees to ensure they have the marketplace knowledge, skills, and competencies to bring this Purpose to life while competing and leading in a global economy. Our training programs focus on end-to-end development, from onboarding through senior leadership.


Benefits
Emerson places a high value on ensuring that team members have a good work-life balance. We provide access to a competitive benefits package, including the following: medical insurance, dental and vision coverage, 401k participation with a competitive immediate match, fitness center, tuition reimbursement, parental leave, and an online wellness rewards program. Immediate vacation and holiday leave available. Team member resource groups ensure that the Emerson values are incorporated into everyday team member life.


Why Work in St. Louis, Missouri
Our facility is in St. Louis, famous for its Gateway Arch standing at 630 feet tall. St Louis is a family-friendly, historic metropolitan area with a low cost of living and first-class schools. The city offers excellent restaurants, shopping areas, art galleries, and numerous festivals throughout the year making this an exciting place to live and work.


About our Location
This location is the host of Emersons corporate headquarters and Commercial and Residential Solutions Tools, Hermetic Motors, and other businesses. Our products, such as the InSinkErator, Sensi, and RIDGID have become household names that support the comfort and well-being of our customers. The ComRes platform employees at this location provide support to the various businesses within Commercial and Residential Solutions, allowing for many networking opportunities across businesses. The connectedness between ComRes and Corporate employees allows for a close relationship and the opportunity to explore opportunities across Emerson.

Our Commitment to Diversity, Equity & Inclusion
At Emerson, we are committed to fostering a culture where every employee is valued and respected for their experiences and perspectives and that reflects the world around us. We believe a diverse, equitableand inclusive work environment contributes to the rich exchange of ideas that inspires innovation and brings the best solutions to our customers.This philosophy is fundamental to living our companys values and our responsibility to leave the world in a better place. Learn more about ourCulture & Valuesand Diversity, Equity & Inclusion at Emerson.
Work Authorization
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, contactidisability.administrator@emerson.com.


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Posted: 2021-09-11 Expires: 2021-10-10
Sponsored by:
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Sponsored by:
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Digital Marketing Specialist/Sr. Digital Marketing Specialist

Emerson Electric Co
St Louis, MO 63103

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