15 days old

Dir, Creative Services - KSHB - Kansas City

The E.W. Scripps Company
Kansas City, MO 64105
  • Job Code
    JR021928
  • Jobs Rated
    th

Primary Purpose

KSHB-TV, 41 Action News, the E.W. Scripps owned TV station in Kansas City, MO is currently seeking a Creative Services Director to lead marketing and branding efforts for the station on multiple platforms.

Key Activities

  • Oversee the brand image strategy and execution, including supervising all aspects of station promotion and marketing using on-air, online and outside media resources.
  • Responsible for the development of promotional strategic plans, multi-media marketing plans, promotional News campaigns, general programming promotion.
  • Develop web-based promotions and monitor the image of the station website.
  • Supervise and schedule day-to-day activities in the Promotion Department for the station.
  • Liaison with network and syndicators regarding the station promotional activities.
  • Coordinate commercial production and sales promotion for the Sales Department.
  • Develop and coordinate viewer-related contests for the station.
  • Develop and monitor annual budgets for the Creative Services Department.
  • Perform other duties as may be assigned by station GM and corporate management.

Skills

Education & Experience/Certifications

  • Bachelor's degree in Marketing, Journalism, Communications or other related field preferred or equivalent business experience.
  • Minimum five years of progressively responsible multimedia creative/management experience in the areas of promotion, production and/or creative services for medium to large markets.
  • A proven track record of developing successful marketing concepts and branding efforts is a necessity.

Skills & Abilities

  • Must possess a keen interest and understanding of the latest technology and social media applications as applicable to marketing.
  • Must possess effective leadership and management skills as well as the ability to work well with the management team.
  • Possess the ability to conceive, produce, implement and measure strategic marketing plan based on research.

Work Environment

  • Ability to sit/stand/walk for extended periods.

About Scripps

The E.W. Scripps Company (NASDAQ: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 52 television stations in 36 markets, Scripps is one of the nations largest independent TV station owners. Scripps runs a collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Stitcher; the fast-growing national broadcast networks Bounce, Grit, Escape, Laff and Court TV; and Triton, the global leader in digital audio technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.







Jobs Rated Reports for Creative Director

Posted: 2019-11-24 Expires: 2019-12-23
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Dir, Creative Services - KSHB - Kansas City

The E.W. Scripps Company
Kansas City, MO 64105

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