9 days old

Director, Marketing Communications- Charlotte, NC

Dentsply Sirona
Charlotte, NC 28202
  • Job Code
    63364

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona's global headquarters is located in Charlotte, North Carolina. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we're looking for the best to join us.

Working at Dentsply Sirona you are able to:

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Scope:

  • Devises an integrated communication strategy with high impact messaging across a range of media options in order to achieve brand goals and build long term brand equity.
  • Leads team of Marketing Communications Managers to plan and execute an integrated marketing communications strategy
  • In close partnership with senior leadership, ensures overall company/brand positioning is communicated consistently across business segments
  • Coach and develop marcomm capabilities as critical to success for a world class marketing organization and business overall

Key Responsibilities:

  • Lead team to create integrated communications to build awareness, reinforce positioning and motivate customers to take indicated action
  • In collaboration with key stakeholders identify the right strategic agency portfolio
  • Inspire and motivate key stakeholders and agencies to take risks and to create innovative marketing approaches
  • Guide the development of clear and powerful copy and franchise briefs that can be shared by multiple agencies to support a "Big Idea"
  • Ensure all communications are clear with customer focus, strong value propositions and represent the brand character
  • Engage leadership across key stakeholders to help ensure synergy throughout all channels of communications
  • Pioneer new communication approaches to proactively manage and optimize efficiency and effectiveness of media plans, and drive connectivity with emerging media
  • Establish appropriate process and rigor for evaluating effectiveness of marketing communication

Education:

  • B.A. or B.S. required, advanced degree preferred

Years and Type of Experience:

  • Minimum 8 years of related business experience
  • Experience leading teams within a matrix organization required

Key Required Skills, Knowledge and Capabilities:

  • Track record of experience developing clear and compelling marketing communications to support a "Big Idea"
  • Demonstrated leadership across variety of categories
  • Ability to inspire and influence C-suite executives preferred
  • Experience in health care preferred

DentsplySirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in DentsplySirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com. Please be sure to include "Accommodation Request" in the subject.





Posted: 2020-01-08 Expires: 2020-02-06
Sponsored by:
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Sponsored by:
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Director, Marketing Communications- Charlotte, NC

Dentsply Sirona
Charlotte, NC 28202

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