10 days old

Director, Marketing Engagement Strategy

Northern Trust
Stamford, CT 06901
  • Job Code
    23721

ROLE SUMMARY - DIRECTOR OF ENGAGEMENT STRATEGY
Northern Trust Asset Management is seeking a creative and innovative Director of Engagement Strategy who will identify, develop and implement opportunities to increase engagement with the firm's clients and prospects.

She/He will work cross functionally with our global marketing team of professionals, proactively partnering with them, to help NTAM achieve the most efficient and effective path to connecting with investors. This includes working with those in channel, product, communications, digital, creative, and analytics to develop engagement strategies that span the client journey and lifecycle. This individual will focus on developing content, and communications to generate awareness, interest and consideration for the firm's proven investment expertise, distinct thought leadership, and innovative solutions. An important component of the position will be analyzing and reporting engagement results, and, deriving data-driven insights to understand key engagement drivers and develop recommendations for future campaigns.

Responsibilities will include working with internal and external partners to develop engaging, immersive content and creative, as well as coordinating development and execution of an advertising plan to reach our audience. She/he will ensure engagement and campaigns align with NTAM's strategic priorities.

Successful candidates will demonstrate a long history of creating innovative and measurably effective marketing engagement initiatives and content that established meaningful and memorable connects - and drove desired action. These initiatives will have crossed the spectrum of digital, in-person/virtual events, traditional print/mail, etc.

This position requires a sound understanding of the investment management business, strong knowledge of the needs and preferences of professional investors, current and emerging marketing trends, and modern engagement best practices.

NECESSARY EXPERIENCE AND EDUCATION

Bachelor's Degree - Finance, Economics, or Marketing preferred

15 years of marketing experience within an investment management organization

Previous sales experience with professional investors preferred

Successful completion of Series 7 exam (current registration not required)

NECESSARY KNOWLEDGE AND SKILLS

Strong working knowledge of customer journey mapping and customer personas

Successful history of ideating and developing content and marketing campaigns that reach a target audience

Leveraging data driven insights to create campaigns across the customer journey and personas points

Ability to effectively simplify complex concepts into compelling narratives

Exceptional written and verbal communication skills

Strong leadership skills

Ability to build strong relationships and effectively collaborate with various internal teams and vendors

Intellectually curious and resourceful

Strong problem-solving and decisions making skills leveraging analysis, experience, and judgment

ABOUT NORTHERN TRUST
Northern Trust provides innovative financial services and guidance to corporations, institutions and affluent families and individuals globally. With over 130 years of financial experience and nearly 20,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

WORKING WITH US
As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company that is committed to strengthening the communities we serve!

We recognize the value of inclusion and diversity in culture, in thought, and in experience, which is why we are honored to receive the following awards in 2021:

Gender Equality Index Member, Bloomberg

Top Financial & Banking Company, Black EOE Journal, Hispanic Network Magazine, Professional WOMAN'S Magazine

We'd love to learn more about how your interests and experience could be a fit with one of America's best banks and most sustainable companies! Build your career with us and apply today.

Additional Information






Posted: 2021-09-11 Expires: 2021-10-10
Sponsored by:
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Sponsored by:
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Director, Marketing Engagement Strategy

Northern Trust
Stamford, CT 06901

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