25 days old

Director of Audience Engagement & Membership

THE HEARST CORPORATION
San Francisco, CA
  • Job Code
    1803455

The Director of Audience/Engagement & Membership is responsible for the strategy, execution and optimization of subscriber engagement for Hearst Newspapers. The Director of Audience/Engagement & Membership will leverage customer data and CRM tools to increase consumer engagement across print, paid interactive and free interactive platforms.




In addition, the Director of Audience/Engagement & Membership will also play a critical role in the creation and execution of the global print and digital strategy for Hearst Newspapers.




A key leadership position within the Consumer Marketing Department the Director of Audience/Engagement will collaborate closely with Hearst Product, Hearst Data, Audience, Content, Finance, Production and Marketing Leads across Hearst Newspaper. The Director of Audience/Engagement & Membership reports to the Senior Vice President of Consumer Revenue for Hearst Newspapers




ESSENTIAL JOB RESULTS AND CRITERIA:




  1. Develop the overarching strategy for Life Cycle Marketing programs and campaigns for Hearst Newspaper markets to deliver the right message to the right customer at the right time.

  2. Oversee development of messaging to drive response (engagement, transactions, acquisition, retention, etc.) and reinforce the newspaper's brand position/content and subscription value proposition for print and digital subscribers and prospects.

  3. Utilize all available marketing channels including email, digital and print products, social, mobile and others leveraging each channel appropriately

  4. Analyze and leverage customer data (quantitative and qualitative) to identify and target high value segments and optimize programs and campaigns to further drive expected results (transactions, open rates, etc.)

  5. Develop and forecast CRM program metrics and establish and response baselines/develop reporting structure and process that provides transparency and timely results to market leaders and stakeholders. Sales Force Marketing Cloud experience is preferred, not required.

  6. Become subject matter expert of the CRM platform(s) utilized from a technology and systems integration aspect and manage contracts with CRM vendor(s) to drive results and operational excellence.

  7. Proactively seek out emerging trends around lifestyle marketing inside and outside the newspaper industry and apply best practices and test as appropriate.

  8. Develop strong working relationships within the audience and marketing departments in all four markets and collaborate closely on all aspects of customer engagement/loyalty.

  9. Supervise the RFP process for potential vendors and partners to drive customer loyalty and engagement

  10. Must have and demonstrate previous successful consumer campaigns that increased awareness/engagement with digital platforms.

  11. Must have previous experience with B2C subscription based platforms.

  12. Recruit and retain strong talent on the Audience/Digital team that can execute against the Audience strategy.

  13. Manage staff as appropriate and according to Hearst guidelines. Conduct performance reviews and ongoing staff development for staff.

  14. Comfortable working across many departments and business units to reduce redundancies and increase operation effectiveness.

  15. Comfortable presenting to Executives and Executive Operating Units.

  16. Coordinate with accounting to ensure all P&L documents are updated and correct.

  17. Evaluate, negotiate and manage vendor relationships. Work with Hearst Newspapers sourcing to develop and manage vendor KPIs.

  18. This position can be located at the San Francisco Chronicle, The Houston Chronicle, Hearst Corporate (NYC) or virtually.

  19. Requires 25% of travel time.

QUALIFICATIONS:


Education: B.A. / B.S. required; Masters Degree a plus (Technology, Management, Analytics, Marketing, Database Management)




Experience: 5 - 10+ years executing and growing subscriber portfolio products, preferably with digital properties and/or B2C interactive products. Product Development and product marketing experience, including product/marketing roadmap creation, requirements documentation, usability testing, and involvement in development efforts through to product deployment.



Skills:


  • Ability to achieve and forecast revenue and expense goals.

  • Develop business plans and be able to assess business opportunities for fit with strategy and company vision; understand cost and revenue implications.

  • Identify trends and insights through the use of transactional, qualitative and quantitative data/research.

  • Strong interpersonal, oral and written communication skills to successfully collaborate at all levels.

  • Advanced project management skills with a high sense of urgency and problem-solving ability.

  • Demonstrated ability to analyze statistical information and develop strategies and programs to ensure consumer growth and retention.

  • Proven ability to plan, organize and manage projects.

  • Demonstrated ability to maintain stable performance under pressure or opposition; handling stress in a manner that is acceptable to others and to the organization.

  • Ability to negotiate: to effectively explore alternatives and positions to reach outcomes to gain the support and acceptance of all parties.

  • Aptitude for taking risks and to initiate action that achieves a recognized benefit or advantage when potential negative consequences are understood.

  • Ability to manage conflict: to deal effectively with others using appropriate interpersonal styles and methods to reduce tension or conflict between two or more people.

  • Demonstrated ability to facilitate change through encouraging others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitating the implementation and acceptance of change within the workplace.

  • Adept in building trust by operating with integrity, remaining open to ideas, and supporting others even in the face of resistance or challenge.

  • Ability to analyze financial information, create and track budgets.

  • Demonstrated mathematical skills to determine maximum utilization of resources.


Other: Possess valid drivers license, dependable transportation, acceptable driving record, and proof of liability insurance.







Posted: 2018-09-25 Expires: 2018-10-24
Sponsored by:
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Sponsored by:
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Director of Audience Engagement & Membership

THE HEARST CORPORATION
San Francisco, CA

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