8 days old

Director of Brand & Digital Strategy

Emerson Electric Co
Elyria, OH 44035
  • Job Code
At Emerson, we are innovators and problem-solvers, focused on a common purpose: leaving our world in a better place than we found it. Each and every day, our foundational valuesintegrity, safety and quality, supporting our people, customer focus, continuous improvement, collaboration and innovationinform every decision we make and empower our employees to keep reaching higher. As a global technology and engineering leader, we provide groundbreaking solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production and protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure.

Emerson, a Fortune 500 company with $15.3 billion in sales and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers.
Whether youre an established professional looking for a career change, an undergraduate student exploring options or a recent MBA graduate, youll find a variety of opportunities at Emerson. Join our team and start your journey today.


In July 2018, Emerson acquired the Greenlee and Klauke brands to create the Professional Tools segment. Together with the RIDGID brand, this business focuses on delivering innovative solutions and tools to trade professionals in the mechanical, electrical, and plumbing fields.

This role primarily supports the RIDGID brand and will also work closely with marketing counterparts at Greenlee and Klauke to align marketing initiatives across Professional Tools including defining the digital roadmap and supporting one face to the customer initiatives. The role is responsible for driving brand awareness, capturing customer value, promoting and supporting new product launches, and other marketing initiatives.

This is a high visibility role during an exciting time for Professional Tools. The role is responsible for elevating the impact of marketing by developing and implementing new strategies and tactics. The role will work closely with sales, product marketing and other groups to align the marketing efforts with the organizations strategic priorities..

Position Structure

This position reports to the Vice President, Marketing and Business Development for Professional Tools and is based in Elyria, OH.

Direct Reports:
Marketing Communications Manager
Marketing Communications Manager
Marketing Specialist


We are looking for someone skilled in the following Korn Ferry competencies:

Plans & Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals
Collaborates: Easily builds partnerships with others to meet shared objectives
Business Insights: Applying knowledge of business and the marketplace to advance the organizations goals
Action oriented: Eager to take on challenges with a sense of urgency and enthusiasm
Customer Focus: Building strong customer relationships and delivering customer-centric solutions
Drives results: Consistently achieves results even under tough circumstances


Responsible for global brand strategy, development and execution for the RIDGID brand
Strong collaboration with Professional Tools marketing colleagues
Marketing Analytics: Understand and tie all marketing actions to results to assess and communicate the impact of marketing efforts. Develop standardized dashboards.
Digital Marketing Roadmap. Own the RIDGID digital roadmap including defining and scoping projects; assess the impact /effort of projects to prioritize among all Professional Tools.
Digital customer journey responsibility map the customers digital experience. Understand where they go first online and map their journey through the buying cycle. Develop marketing and content strategy that aligns with the customer journey.
Lead marketing communications team and marketing partners in brand marketing, communications and digital initiatives
Dotted-line collaboration with global colleagues that support regional brand marketing execution. Drive best practices globally and lead in the sharing of marketing assets.
Manage annual marketing budget including paid media
Manage agency and vendor relationships; establish annual budgets, goals, objectives
Manage internal and external legal claims, submissions and issues including all global trademark management responsibilities
Active in community relation and industry partnership activities; manage and execute donations and sponsorships on behalf of the company
Lead, build and execute trade school initiatives for North America; individually execute all donation and training requests including onsite event programming
Ad hoc requests as needed

Bachelors degree in Marketing, Business, or related field, MBA preferred
5+ years marketing/management and leadership experience
Ability to work cross functionally
Demonstrated leadership skills
Ability to travel (~25% of the time)
Work Authorization

No calls or agencies please. Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to idisability.administrator@emerson.com.


Posted: 2019-10-10 Expires: 2019-11-08
Sponsored by:
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Sponsored by:
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Director of Brand & Digital Strategy

Emerson Electric Co
Elyria, OH 44035

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