29 days old

Director of Online Experience - Brand Management

BCG Digital Ventures
Dallas, TX 75201
  • Job Code
We're BCG Digital Ventures. Adventure awaits you.

We are an ever-growing global team of the world's most remarkable entrepreneurs, designers, engineers, venture architects, product experts and investors. Our ventures create a strategic advantage for the most important global companies.

Our corporate partner is relaunching the digital experience for their customers. Through the application of cutting-edge technology, product advantages and deep market relationships, we will provide a smart digital experience for our target market.

Our corporate partner is looking for a full-time Director of Online Experience to transform and continuously improve how their online channel engages and converts customers across the globe. We're looking for an exceptional executive who can form the connective tissue between marketing, technology, and customer experience.

In this role you will:

  • Collaborate with executive leadership on growth goals, marketing campaigns, and digital strategy
  • Define vision and roadmap for website with clarity on feasibility, time, cost, and most importantly impact
  • Work closely with a cross functional team to define requirements and design features with the goal of growing ticket sales, retention, and customer engagement
  • Effectively prioritize and define product features so that Engineering, Design, and others can collaboratively build and execute
  • Design and implement analytical tools and user testing frameworks
  • "De-risk" and validate key areas of the product through frequent market feedback (via concept testing, analytics tools, A/B testing, surveys/interviews, etc.)
  • Define outcome-based product KPIs (not just lists of features) to organize work and measure success
  • Act as the voice of the customer, with a deep understanding of user personas, pain points and customer journeys
  • Attract and retain world-class product teams and ensure effective overall delivery by championing lean startup, agile, and other product development best practices across the team
  • Manage vendor relationships, contract negotiation, support services, etc.

You should have:
  • 10+ years of experience leading digital teams to build high volume, consumer focused, ecommerce experiences
  • 5+ years in marketing roles, focused on national or global brands
  • Travel, tourism, events, or experiences industry focus is a plus, but not required
  • A Bachelor's degree from an accredited educational institution in a business or technical discipline - MBA or other advanced degree preferred
  • A demonstrated history of accountability and performance delivery, leading teams to meet or exceed objectives
  • Strong analytical skills with an emphasis on data-driven decision making
  • Experience collaborating with external stakeholders and/or investors
  • Familiarity with common PM tools for sprint planning (JIRA, etc.), road maps, analytics and tracking, etc.
  • A diligent attention to detail and strong technical intuition, as well as the ability to set and manage expectations at the executive level
  • Lean mindset - able to build up teams and technology as business

To learn more, visit us at bcgdv.com

Interested applicants may apply through the careers section of the website at https://www.bcgdv.com/ . Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

Posted: 2020-07-09 Expires: 2020-08-07
Sponsored by:
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Sponsored by:
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Director of Online Experience - Brand Management

BCG Digital Ventures
Dallas, TX 75201

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