12 days old

Director, Product Leadership

The Nielsen Company
New York, NY
  • Job Code
    26894-en_US

Director, Product Leadership-26894



Product Leadership-USANew York, New York



Nielsen Marketing Effectiveness uses cutting edge technology and industry leading data science to tackle some of the hardest problems in marketing science. We empower retailers, manufacturers and publishers with the intelligence they need to drive revenue, increase market share, optimize their audiences and investments. We are automating our models with artificial intelligence and machine learning to produce the same quality insights as a traditional white-glove consulting shop at unparalleled speed and scale.





Marketing Effectiveness is looking for a skilled professional to join as a Director, Product Leadership - Campaign Lift. Nielsens Campaign Lift products measure the sales lift and return-on-investment of individual marketing campaigns, using advanced statistical methods. In this role, you will collaborate with a team of product, engineering, and commercial leaders to: Define new products and features, develop a strategic product roadmap, and generate and maintain detailed requirements to ensure our Lift products meet evolving client and industry needs, and grow Nielsens business.





Responsibilities



  • Define strategy, determine product roadmaps, and execute on deliverables for Campaign Lift overall and individual products



    • Own product discovery and prioritization


    • Develop user stories, requirements, and product roadmaps based on market and user experience research


    • Define new product concepts and features


    • Create business cases and conduct return on investment analyses for new features


    • Manage execution and delivery of features and requirements in backlog


    • Collaborate cross functionally with engineers, data scientists, vendors, product marketing, and business development to plan, develop, and deliver, while identifying areas for improvement in efficiency


    • Regularly review the competitive landscape and analyze client feedback to improve product features and capabilities


    • Manage relationships with third party consultants to enable delivery


  • Evangelize product with internal stakeholders and clients



    • Assume responsibility as subject matter expert on the product for: Commercial teams, Modeling teams, Product Marketing, Tech/Ops/Engineering, Data Science, external partners, Clients, etc.


    • Provide product domain expertise on product strategy, technical implementation, and operational process


    • Effectively communicate product status and progress to leadership and stakeholders


  • Lead and grow team responsible for product set



Qualifications



  • Strong knowledge of the Digital and TV marketing / media industry and ad operations


  • Experience in planning, developing, and managing products, preferably in advertising, marketing, media or technology


  • Basic knowledge of statistical modeling preferred


  • Demonstrated ability to drive product research and competitive analyses


  • Demonstrated ability to work with and manage both technical and non-technical teams, as well as external vendors


  • Ability to manage multiple projects in a fast-paced environment


  • Ability to manage and build relationships with clients and external parties to understand product features and requirements


  • Excellent communication skills and ability to coordinate work across geographically distributed teams

Position Located in New York or Chicago



About Nielsen:



Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsens Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content video, audio, and text is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industrys only global view of retail performance measurement.



By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worlds population. For more information, visit www.nielsen.com



Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.



Job Type:Regular



Primary Location:New York,New York



Secondary Locations:IL - Chicago, , ,



Travel: Yes, 10% of the Time







Posted: 2018-10-09 Expires: 2018-11-07
Sponsored by:
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Sponsored by:
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Director, Product Leadership

The Nielsen Company
New York, NY

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