10 days old

Head of Product & Solutions Marketing

State Street
Boston, MA 02109
  • Job Code
    R-676809

We are looking for a forward-thinking product marketer who has interfaced with sales and product teams, with background ideally in financial services (with a focus on capital markets and/or investment servicing) or B2B Fintech.

You will lead a small international team and partner with both the business and global marketing colleagues to help establish market leadership in key revenue driving product / solutions areas by connecting capability roadmaps to marketing strategy and tactical campaigns.

Stakeholder management, along with the ability to grasp and translate technical capabilities into value-based narratives and sales enablement tools is crucial.

Strong product marketing experience and a knowledge of capital markets such as FX would be strong differentiators.

Responsibilities

The role involves but is not limited to the following:

  • Leadership - Further develop the product marketing team to support business needs and better align the way we service global markets and asset servicing product
  • Stakeholder Management - Work with business stakeholders to identify key revenue drivers that align to our client segment needs and require marketing support
  • Insight - Drive market, competitor and client analysis to proactively determine and differentiate our product marketing messaging and approach
  • Product Positioning develop messaging that clearly articulates value, benefit and differentiation of our products in the market.
  • Go-to-market - Collaborate with the various product owners and the broader marketing team to develop and deliver end-to-end go-to-market strategies to support product, solution and segment propositions for top revenue drivers. Utilise thought leadership to drive our position as the go-to source for key market developments and enhance awareness of our strategic propositions
  • Sales Enablement Communicate the value proposition of our products, go-to-market plans and sales assets available to the client segment teams
  • Operations - Develop a self-service model for foundational product marketing needs

Profile and skills

We are looking for an experienced product marketer to lead our product and solutions marketing covering Global Markets and Asset Servicing Products (including ESG solutions). Responsible for upgrading our product / solution marketing capabilities and creating better alignment between products / solutions and client segments globally.

This role sits in the segment and solutions marketing team and will be significantly focused on building strong relationships with senior business stakeholders. It requires a strong, self-directed leader with high quality relationship development skills and independent management skills.

  • Proven track record in B2B product marketing
  • Experience with capital markets businesses is a plus
  • Excellent communication skills, with the ability to build collaborative partnerships with cross-functional teams
  • Strong problem-solving skills, including metrics-driven thinking
  • Demonstrated ability to utilise research and data to drive actionable insights, develop strong value proposition and inform marketing strategy
  • Ability to work on multiple projects simultaneously
  • Working and communicating with senior levels in an organization
  • Working in cross cultural environments with an ability to operate on their own, as part of a team and globally (preferred)
  • Flexible hours may be required to manage projects across regions / time zones
  • Education in Marketing, Finance or Business Administration is a plus

    Key Skills

  • Strong communication, stakeholder management/influencing and team management skills
  • Strategic, critical thinking and problem-solving abilities
  • Comfortable to work independently, but also demonstrating strong ability to work within a team and gain alignment across functions and teams
  • Executive presence, strong verbal, interpersonal and written communication skills
  • Leading contributor individually and as a team member, providing direction and mentoring to others.






Posted: 2021-09-11 Expires: 2021-10-10
Sponsored by:
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Sponsored by:
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Head of Product & Solutions Marketing

State Street
Boston, MA 02109

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