22 days old

Manager - Accounts & Brand Solutions

AICPA
Durham, NC 27701
  • Job Code
    190000AF
About us

Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants, we empower the worlds most highly-skilled accountants CPAs and CGMA designation holders with the knowledge, insight and foresight to meet todays demands and tomorrows challenges.

We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.

Summary of Role
Develop and implement strategies and programs that strengthen, protect and advance the Associations growing portfolio of brands. Responsible for the day-to-day management of multiple brands, including the AICPA, CPA and CGMA designation, ensuring adherence to brand standards, guiding decision-making and recommending strategies and solutions.

Accountabilities & Responsibilities

  • Works closely with Associate Director, Communications, Advertising and Brand Management to oversee the development of new brands and ongoing maintenance of existing brands as well as annual brand management planning

  • Leads and manages brand programs and campaigns, collaborating with agency teams, staff and internal clients to enhance our brand image to target audiences

  • Brings forward-thinking ideas, applies insights and offers big picture thinking to projects and programs, and counsels business owners on brand considerations and makes recommendations

  • Contributes to brand positioning, value propositions and messaging development across products, advertising and campaigns, and ensures brand alignment

  • Manages the biennial AICPA, CPA and CGMA brand research projects and other research projects in support of strategic initiatives with a brand component

  • Works with key stakeholders on the development and implementation of an Association staff brand and brand champions program

  • Addresses member questions from SCO related to brand

  • Serves as lead for naming projects, coordinates with naming agencies or internal resources, conducts initial searches as required and interfaces with Legal on trademark searches

  • Ensures changes in trademark status are communicated to the Creative team and proofreader on a regular basis and that brand guidelines are updated

  • Serves as lead for AICPA advertising requests and oversees development of ads from initiating the job request to final signoff and delivery

  • Manages the CPA marketing toolkit, including annual review of materials, usage monitoring and reporting, enhancement recommendations and toolkit promotion to members
Supervisory Responsibilities

  • None


Knowledge, Skills & Abilities Required

  • Excellent communication, writing and project management skills

  • Strong business acumen, research and analytical skills and strategic thinking

  • Ability to work collaboratively and build consensus among various communications team members and technical specialists; strong listening skills

  • Ability to develop comprehensive, integrated marketing communications plans and campaigns

  • Ability to think creatively and innovatively, and translate technical information into user-friendly communications

  • Ability to work independently and perform well under pressure to meet project deadlines and goals and resolve challenges

  • Knowledge of brand management, social media strategy and implementation, and market research

  • Ability to think creatively and innovatively

  • Budget-management skills and proficiency

  • Professional judgment and discretion that comes from years of experience in the field

  • Analytical skills to forecast and identify trends and challenges

  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Required Experience, Qualifications & Education

  • 5-7 years experience in an agency or corporate environment with direct brand management experience

  • Bachelors degree in Marketing or related field

Preferred Experience, Qualifications & Education

  • Previous B-to-C marketing communications experience

  • Familiarity with the accounting and finance field
Why us?

At the Association, you are part of a global, diverse and talented group of colleagues. You have opportunities to innovate and collaborate in a leading organization that impacts individuals and businesses.

Youll have opportunities to progress while enjoying an exciting work environment that supports and celebrates individual achievement, development and professional satisfaction.

Together, we will lead the most influential body of professional accountants and create the future of the global accounting profession.





Posted: 2020-01-31 Expires: 2020-02-29
Sponsored by:
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Sponsored by:
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Manager - Accounts & Brand Solutions

AICPA
Durham, NC 27701

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