19 days old

Manager, Ad Operations Analysis

The E.W. Scripps Company
Cincinnati, OH 45202
  • Job Code
    JR022372

Primary Purpose

Responsible for providing the support required to process digital advertising campaigns from pre-sale to campaign launch. The Analyst Managers primary focus will be reviewing, ordering, and executing campaigns for accuracy. This person will supervise members of the Ad Ops Analyst team and be accountable for directing the team in implementing, maintaining and enhancing digital campaigns. This person will also interact with local sales teams and Advertising Operations to ensure seamless order execution, provide campaign strategy/guidance, and deliver high-level client service support. The Ad Ops Analyst Manager will have expert product knowledge that will make them a key contributor to digital growth, client strategy, and campaign optimizations.

Key Activities

  • Accurate entry for all aspects of a digital campaign into multiple digital advertising sales systems
  • Assist with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing CPM (cost per thousand), CPC (cost per click)
  • Enter and maintain accurate customer data in an order management system (OMS) or customer relationship management system (CRM)
  • Provide consulting to sales teams with knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.
  • Utilize web analytics, e.g., Omniture, Quantcast, Google Analytics to measure digital performance and provide client insights
  • Ensure that all elements of advertising campaigns are completed in an accurate and timely manner
  • Ensure complete and accurate revenue recognition in a variety of billing systems
  • Prepare reports and data insights to support strategy for customer meetings
  • Compare reporting with third party(s) to confirm campaign reporting is tracking and campaigns are running as contracted
  • Work closely with Ad Ops and/or Account Executives to capture customer needs for execution of digital campaigns
  • Work collaboratively with Account Managers and/or the sales team to recommend campaign modifications for optimal results
  • Support and adhere to digital revenue operational processes, policies, procedures and standards of performance
  • Attend Sales & Ad Ops training and planning meetings
  • Contribute to a positive professional environment with clients, vendors and internal teams
  • Cultivate positive professional relationships with clients, vendors and internal teams
  • Supervise members of the Ad Ops Analyst team and be accountable for directing the team in implementing, maintaining and enhancing digital campaigns
  • Accountable for the markets he/she supports and the quality of deliverables provided by the Ad Ops Analyst team
  • Aid in identifying opportunities to improve efficiency and consistency
  • Train new and existing team members on systems, processes, and workflows
  • Act as back-up for any escalations related to advertising issues
  • Other duties as assigned

About Scripps

The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nation's fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multiplatform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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Posted: 2019-11-23 Expires: 2019-12-22
Sponsored by:
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Sponsored by:
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Manager, Ad Operations Analysis

The E.W. Scripps Company
Cincinnati, OH 45202

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