13 days old

Manager, Paid Search Analytics

IHG
Atlanta, GA 30303
  • Job Code
    USA05695-96674

About us



Bringing True Hospitality to the world.



We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.



We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.



With over 370,000 colleagues in nearly 100 countries sharing our values, theres countless opportunities at your fingertips.



Were growing; grow with us.



The Manager, Paid Search Analytics will be ourprimary analyst for our global search and meta search marketing program. Leveraging advanced analytics, you'll work with our global and regional marketing team to highlight performance, identify what's driving returns, and help determine strategies to increase program efficiency. You'll also evaluate new initiatives, business developments, and changes to processes and programs through analysis and data mining.



Your day to day



  • Provide global and regional digital marketing teams with reporting, analysis, insights, and recommendations for maximizing the companys opportunities in marketing via search engines (primary focus), meta search partners, affiliate networks, and other direct media partners.

  • Leverage Kenshoo SEM tool to extract insights to help search team optimize paid search media spends

  • Develop data mining and analytical research to uncover business trends, evaluate operating efficiency and effectiveness, assign causality, track results, highlight concerns, and summarize data for upper management and operations teams.

  • Develop techniques to measure the business, predict incremental revenue and return on investment of proposed changes and new initiatives for the global and regional marketing teams.

  • Deliver data and analysis to satisfy ad hoc requests of business scenarios by performing complex data extracts, data joins, and analysis using various tools and data sources such as SQL and SAS, reservations database, financial systems, data warehouse, and internal resources.

  • Present analytical findings to upper management and operations team to measure initiatives, provide business insights, and improve results.

  • Apply analytical techniques to one or more disciplines. Perform statistical analyses and create accurate charts, tables, and graphs in correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.

  • Experience using SAS, SQL, and/or other data query tools a plus

What we need from you



Education MBA, MA or MS degree in business, economics, or statistics with emphasis on multivariate quantitative methods, or an equivalent combination of education and work related experience.



Experience The ideal candidate will have 8+ years progressive work experience, with emphasis on business and marketing analysis. Preference will be given to those with demonstrated expertise in the relevant business areas supported, and demonstrated ability to lead project teams.



Technical Skills and Knowledge



  • Excellent communication skills, both oral and written, and proficiency with MS Word and PowerPoint for the purpose of translating technical and statistical information into actionable business insights for clients, vendors, senior management and staff.

  • Knowledge and demonstrated use of statistical software (preferably SAS) and application of multivariate methods (e.g. regression, factor analysis, discriminant analysis, cluster analysis, conjoint analysis).

  • Experience in conducting quantitative marketing analyses including some or all of the following: market segmentation, product positioning, perceptual mapping, product pricing, concept testing and market sizing.

  • Demonstrated knowledge of statistical techniques for promotion design, post promotion analysis and response modeling (e.g. design of experiments, ANOVA, and logit regression).

  • Demonstrated familiarity with financial concepts: ROI, NPV, pro forma modeling.

  • Demonstrated proficiency in developing queries in order to transform data from relational and flat-file database structures

  • Demonstrated programming experience with statistical and database software (SAS and SQL preferred).

  • Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation.

What we offer



Well reward all your hard work with a great salary and benefits including great room discount and superb training.



Join us and youll become part of the global IHG family and like all families, all our individual team members share some winning characteristics. As a team, we work better together we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.



IHG is an equal opportunity employer. Minorities/Females/Disabled/Veterans







Posted: 2019-10-31 Expires: 2019-11-29
Sponsored by:
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Sponsored by:
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Manager, Paid Search Analytics

IHG
Atlanta, GA 30303

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