19 days old

Market Impact Consultant

Forrester Research
San Francisco, CA 94102
  • Job Code
    5533
Overview

Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you'll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

About This Role:

The Market Impact helps our clients tell great stories, fueled by data and objective analysis, to elevate their market presence and engage their buyers. This includes custom primary market research/analysis and marketing content creation for B2B marketers in technology and beyond.

The Market Impact Consultant keeps the delivery of these custom engagements with input from Forrester's analysts and subject matter experts. The Consultant supervises the delivery team in determining the objective(s) for the collateral assets/program, developing storylines and research approaches, collecting and analyzing data, and turning those insights into compelling content marketing assets for client use and widespread distribution.

Responsibilities

  • Act as project leader and methodology guru for data-driven consulting projects sold to senior B2B marketing and product management executives. Oversee the team in delivering high-quality thought leadership on time and within budget.
  • Develop project plans and meeting agendas, set milestones, coordinate internal and external resources and schedules to ensure project delivery, manage project expenses and revenue, and monitor progress against client and internal commitments.
  • Handle the design and execution of custom quantitative and qualitative research. Conduct executive interviews, lead quantitative/survey-based data gathering and analysis, and coach associate consultants and third-party data vendors toward prompt delivery of high-quality data results.
  • Create persuasive content marketing assets in multiple formats. Engage readers with a compelling storyline and high-impact data visualizations based on the research and input from Forrester subject matter experts.
  • Maintain client satisfaction and project quality, with a focus on client outcomes and goals.
  • Develop and nurture client relationships, and partner with/provide ongoing support to Forrester sales teams and consulting colleagues in sales engagements. Collaborate on the vision, outcomes, and scope of work presale, showcasing the project methodology, sharing previous client success stories, etc.

Qualifications

  • A BA/BS/MS degree and a strong academic record.
  • Five to seven years of experience in marketing and/or data storytelling within a technology vendor or publication or a top-tier marketing, consulting, or market research company.
  • Superior communication skills including presentation, writing, data storytelling, and data visualization skills.
  • Excellent client relationship development skills, particularly with marketing professionals in the technology vendor and user space.
  • A proven experience in project leadership and management and the ability to run several studies concurrently; experience in third-party vendor management is a plus.
  • Fluency in marketing and conversational fluency in B2B and/or B2C technology topics
  • Demonstrated capabilities in research, including familiarity with statistical methods, and strong Excel skills - applied knowledge of research/graphical/statistical software/tools (e.g., SPSS, MarketSight, and SurveyMonkey).
  • The ability to work across and outside the organization to meet client needs.
  • A high degree of intensity, follow-through, and collegiality.
  • The ability to travel as needed (one to four times annually).

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FLSA Status:

Exempt

Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.





Posted: 2019-10-31 Expires: 2019-11-29
Sponsored by:
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Sponsored by:
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Market Impact Consultant

Forrester Research
San Francisco, CA 94102

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