23 days old

Marketing Database Manager

Emerson Electric Co
Minneapolis, MN
  • Job Code
Imagine being surrounded by intelligent, driven, and passionate innovators all working toward the same goalto create groundbreaking solutions that leave our world in a better place than we found it. Emerson is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets.

Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure.

A dynamic environment is what youll discover at Emerson, a Fortune 500 company with $14.5 billion in sales and 155 manufacturing locations worldwide. Together, were changing the world, and we have all the resources to help you achieve your professional goals.
Whether youre an established professional looking for a career change, an undergraduate student exploring options, or recently received your MBA degree, youll find a variety of opportunities at Emerson. Join our team and start your journey today.


The Marketing DatabaseManager will be responsible for defining and implementing the marketing datastrategy, which will be the foundation for taking Emersons Marketing strategyto the next level of sophistication and customer intimacy.This role has a strategic focus on thegovernance and management of data and how it can be leveraged to drive moreeffective marketing. It involves understanding the use-cases of the customerdatabase and enrichment needs to support the business, including customersegmentation projects. The role is challenged to define, maintain, report onand ensure the quality of marketing account and contact data records, alongwith quality assurance. A good candidatewill understand the recent GDPR requirements and how to achieve consistentgovernance practices globally.


Responsible for Eloqua customer database integrity, security and health

Prioritize initiatives and maintain a roadmap for data management improvements, including compliance to GDPR requirements and in alignment withbusiness requirements

Define the data acquisition strategy to ensure that desired levels ofbreadth, quality and usability are achieved

Work with other functions (e.g. CRM, eCommerce, IT) to develop a broadermaster data management strategy

Establish a process to coordinate with Web, sales operations and ITteams to ensure visibility into changes to data and architecture

Create the measurement plan for data management, including databasereadiness metrics and metrics that capture the impact of database readiness on downstreammarketing processes

Manage data standardization and normalization tools

Communicate data management status, progress and success


B.S. Degree preferable incomputer science, marketing or business

4 years of relevant datamanagement leadership experience

Proven experience drivingdata quality initiatives, joining data from disparate systems and finding newways to provide data consumers easy access to the information they need

An understanding of currentdata cleansing, warehousing and unification strategies and tools, as well asMarketing best practices and challenges for data consumers

Familiarity with MAP and/orSFA systems Eloqua, Oracle CRM

Strong data evaluationskills with the ability to extract and interpret data from various sourcesand transform it into insights and recommendations

Proficiency in projectmanagement methodologies

Comfortable working in across-functional and matrixed environment

Work Authorization

No calls or agencies please. Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by calling 1-314-553-2544 (V/TTY/TDD) or by sending an email to idisability.administrator@emerson.com.


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Marketing Database Manager

Emerson Electric Co
Minneapolis, MN

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Minneapolis, MN

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