12 days old

Marketing Manager

Hearst Autos
New York, NY 10007
  • Job Code
    1903281
  • Jobs Rated
    th

As the Marketing Manager, you must understand automotive advertising and marketing and what makes clients say: Yes! I will invest in that idea! You are a digital native and can easily create cross-platform programs that include print, native, video, social, and experiential. Our ideal candidate has a solid history of exceeding client expectations with a strong understanding of their business needs and can navigate the inner workings of ad agencies and digital sales strategy. A background in strategy development is needed and creative thinking and proposal writing experience is a must.




This is NOT a consumer-marketing role. This is an advertising-driven, creative services/marketing role for an automotive publishing company.




Hearst Autos brings together engaging content, unrivaled data and insights, innovative consumer products and comprehensive marketing solutions to serve automotive manufacturers, dealers, enthusiasts and buyers. By combining the entire portfolio of Hearst brands, including Car and Driver and Road & Track, with the extended reach of In-Market partners, Hearst Autos reaches 163 million people every month as the nations most influential automotive media company.

As a subsidiary of Hearst Magazines, we offer the best of both worlds: a nimble, fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company. Its the stability of a big company with the forward-looking feel of a startup.




We will consider candidates for our New York and Michigan offices. For Michigan candidates, this role will start in our Troy, MI office but eventually work from our new office in downtown Detroit in early 2020.




Responsibilities


  • Develop innovative, revenue-generating, advertising-driven ideas that keep automotive clients (U.S. and Canadian) happy, engaged, and coming back for more.

  • You will work with several internal and cross-functional teams to successfully propose new programs across Hearst publishers and in-market publisher partner sites. And utilize insights and analytics to craft a compelling marketing story and ultimately ensure every idea meets our clients goals.

  • Be tied at the hip with our sales team, understanding what they need to move their business forwardRFP responses, proactive pitches, or interesting data points to help drive a conversation forward

  • Stay on top of the industry and be closely aligned with automotive clients, understanding their unique challenges and strategies

  • Help create Hearst Autos marketing materials (one sheets, overview decks, etc.) to ensure we have a fresh, relevant, and consistent message

  • Collaborate across Hearst Autos teams (creative, strategy & insights, design, ad product, publisher, Hearst Made, and revenue operations)

Requirements


  • BA/BS in Marketing or a communications-related field

  • 5+ years in digital media or marketing experience

  • Automotive marketing experience preferred, but not required

  • Adept in Google and Microsoft Office product suites

  • Proven track record of generating strategic solutions for business needs

  • Understanding of media planning and client media approval process

  • Ability to meet deadlines and work effectively in a fast-paced environment with multiple deadlines

  • Experience in Adobe creative suite a plus

  • Digital media fluency & ad solutions (behavioral targeting, native content and advertising, programmatic and data solutions)

  • Understanding of digital metrics (comScore, DFP and the Google stack, social media, and IAB/MRC standards)

  • High attention to detail and strong problem-solving skills

  • Ability to present ideas and lead discussions with groups of all sizes

  • Excellent verbal, written and interpersonal skills

  • Strong organization and ability to prioritize

  • Occasional travel required



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Jobs Rated Reports for Marketing Manager

Posted: 2019-10-10 Expires: 2019-11-08
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Marketing Manager

Hearst Autos
New York, NY 10007

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