27 days old

Marketing Manager

Westfield, LLC
Paramus, NJ 07652
  • Job Code
    MAR000BX
  • Jobs Rated
    th



Unibail-Rodamco-Westfield (URW) is the premier global developer and operator of flagship shopping destinations. With a portfolio valued at over 65.2 billion, the company owns and operates 93 shopping centres, including 56 flagships in the most dynamic cities in Europe and the United States. Our centres, welcoming 1.2 billion visits per year, are present on two continents and in 13 countries, and provide a unique platform for retailers and brands with an exceptional and constantly renewed experience for customers. The Group also has the largest development pipeline in the industry, worth 11.9 billion, focused on building the shopping and lifestyle destinations of the future. In addition, URW distinguishes itself in the communities we serve through our Better Places 2030 agenda, an ambition to create places that respect the highest environmental standards and contribute to better cities and communities.





Our 3,700 talented professionals, at the forefront of innovation, possess the skills and are committed to the engagement and teamwork required to drive performance and generate superior value.



and constantly renewed experience for customers.





As Manager, Marketing, your primary objective is to manage the marketing function for URW GSP to execute short- and long-term plans that drive sales, traffic and NOI growth. You will oversee the marketing function in terms of supporting local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.





This individual will:



Work/partner with Senior Director, Marketing, Senior General Manager and corporate marketing team to achieve both individual center and combined market goals



Assist the Senior Director, Marketing in the planning, development, production and execution of marketing programs, branded elements and communication



Ability to understand and communicate sales, retailer revenue, kick-outs and percentage rent



Define, communicate and maintain high standards of customer service



Execute to best practice standards that best represent the URW brand and deliver the ultimate customer experience



Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels





Job responsibilities are:





STRATEGIC & FINANCIAL



Work/partner with Senior Director, Marketing to determine center priorities and assets in order to allocate marketing resources to the most important /key issues



Assist in the development and review of center business plans and marketing budgets to ensure all key items are represented in line with the center strategies



Manage marketing program budgets to meet expectations set by the Sr. Director, Marketing



Meet all budget deadlines



Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns





OPERATIONAL



Identify best practice approaches and execution in the market and share results nationally and within center teams



Collaborate with Senior Director, Marketing and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue



Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders



Support the management team with operational duties including manager on duty responsibilities



Work with management, operations, facilities and leasing teams to execute on best practices across all touch points of the customer journey



Assist in the management of URWs customer service initiatives as well as other customer service satisfaction measurement programs



Strive to improve and build upon overall customer service and amenities



Research best practices seeking new ideas to incorporate into the menu of URW services and amenities



Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy



Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business



Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan





CONSUMER MARKETING & COMMUNICATION



Execute the local implementation of marketing programs based on best practices that deliver on the URW brand standard as directed by Senior Director, Marketing and SVP Center Marketing



Work in partnership with the national editorial team to curate and publish content to URW owned digital and social media channels, including monitoring and reporting on content results



Execute communication plan including digital and social channels to support local execution of national programs, local programs and center positioning in the market



Partner with retailers to support openings, drive sales and promote offers and events



Ensure all communication meets URW brand guidelines, standards and tone



Develop and manage media relations including local public relations support for marketing campaigns, regional programs, new store openings and crisis management as directed by Senior Director, Marketing



Develop and manage community relations, outreach, partnerships and sponsorships for the center





KNOWLEDGE & COMPETENCY REQUIREMENTS



College degree required



8+ years of Marketing and/or related experience



Strong business acumen, strategic orientation, and general operation experience



Retail or Shopping Center industry knowledge, experience or expertise preferred



Strength in leadership, strategy, marketing, and financial management



Familiar with digital and social media platforms and curating content



Experience in public relations, media relations and crisis management preferred



Exceptional communication skills, clear, concise and professional representation is expected



Knowledge of real estate and / or retail development, leasing and operations



Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles



Must be flexible and able to work event shifts which may include nights, weekends and holidays



Ability to travel as needed





REPORTING STRUCTURE



Direct report to the Senior Director, Marketing



Indirect to General Manager, GSP





COMPENSATION



Exempt position



Salary based on experience and qualifications





ESSENTIAL FUNCTIONS



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.





While performing duties of this job, the employee is frequently required to sit and talk or hear



  • The employee is regularly required to stand and walk up to 8 hours a day

  • The employee must be able to communicate verbally in person and on the telephone

  • The duties of the job include bending and stooping, up to 4 hours a day

  • The employee is regularly required to use a computer and must possess the ability to multi-task

  • Lifting and carrying up to 35lbs for at least 15 minutes at a time

URWis an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We offer a collaborative, innovative, achievement focused culture with unique opportunities for growth in a global company and we evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.





#LI-JH1










Jobs Rated Reports for Marketing Manager

Posted: 2019-04-23 Expires: 2019-05-22
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Marketing Manager

Westfield, LLC
Paramus, NJ 07652

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