13 days old

Marketing Research Intern

Blackboard Student Services Inc.
Washington, DC
  • Job Code
Marketing Research - Intern
Washington, DC

With nearly 20,000 organizational customers and millions of student users, Blackboard is the world's leading education technology company.Blackboard is shaping the future of education with big ideas that challenge conventional thinking and advance new models of learning. Every day were inspiring people to find new ways to learn, connect and drive change in the way education is delivered and experienced. Through technology and services, we bring people closer to the knowledge they seek and to ways they can change their own education and the world for the better.

Position Responsibilities

Over the past 5 years, Blackboard has developed capabilities to help institutions grow enrollment and improve retention. Blackboard Student Lifecycle Services offers institutions a set of connected capabilities to make measurable and sustainable impacts on the student experience. Our portfolio encompasses the full spectrum including supporting strategic planning efforts, full service marketing and enrollment management, student support and retention coaching. Blackboard has partnered with top tier institutions on their marketing and enrollment execution including The University of Miami, NYU, Yale, Georgetown University, George Washington University, American University and Texas Tech University. We also provide comprehensive student lifecycle support services to the largest institutions in the country including Ivy Tech Community College, Virginia Community College System, Kentucky Community and Technical College System, Maricopa Community Colleges and Wichita State University. The quantifiable impact of these services on institutional sustainability and growth is significant. The results lead to increased revenue, better management of costs, and more efficient use of resources to ensure the long-term health and viability of the institution.

The Marketing Research Intern will play an integral role in the success of the group. Specifically, they will be responsible for:

  • Research organizations that are being targeted for specific sales opportunities to derive information that will drive an outreach strategy

  • Review and analyze data to draw conclusions resulting the creation of new collateral

  • Prepare presentations and assist with the planning and execution of four major event sessions

  • Seek and analyze competitor marketing and sales materials both on- and off-line

Learning & Development:

  • Research

  • Presentation development and integration planning

  • Brand building
Professional Qualifications

Required Skills:

  • Pursuing a Bachelor's or Masters degree in marketing, English, education or any field that has a research, analysis, and writing component

  • Demonstrated strength in analytical and problem-solving skills.

  • Demonstrated exceptional communication skills

  • Ability and willingness to learn quickly

  • Ability to work independently, exercise discretion, and multi-task in a highly dynamic environment
Preferred Skills:

  • Background in experience in researching, analyzing, and presenting unique insights.

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employmentwithout regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, or any other protected factor.

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Marketing Research Intern

Blackboard Student Services Inc.
Washington, DC

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Washington, DC

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