13 days old

Marketing Specialist, AdvantageCare Physicians

EmblemHealth
New York, NY 10007
  • Job Code
    191AY
Partner closely with internal teams to support the marketing and business strategies required to successfully grow the AdvantageCare Physicians practice. Aid in the development of brand campaigns supporting acquisition and retention efforts for the business. Provide support in the implementation, maintenance, and enhancement of various marketing initiatives; working collaboratively with the larger marketing and communications department to ensure all campaigns/tactics are executed correctly.

Responsibilities:

Brand Management

  • Aid in the development of marketing materials needed to support ACPNYs new value proposition, working hand-in-hand with outside creative/media agencies and internal design teams
  • Oversee all schedules, timelines and needed approvals on marketing campaigns
  • Help maintain the newly established brand identity and guidelines across all channels and tactics
  • Work with digital strategy teams to ensure an end-to-end experience for all campaigns and initiatives

Location Marketing & Logistics

  • Guide the overall production, quoting and logistics for marketing initiatives that are implemented at ACPNY office locations
  • Manage all pertinent office and contact information including specialties, primary languages, demographics, hours, patient counts, etc. and update digital and brand teams on a regular basis to ensure accuracy of all published materials
  • Maintain yearly calendar of on-site marketing initiatives - coordinating with corporate communications on internal alerts/education and operations on overviews/updates to location and call center staff
  • Enters and tracks projects through the companys electronic project management and approval systems
  • Monitors inventory/supply levels of collateral and other marketing/sales aids to ensure they are updated and available

Health Care Landscape & Competitive Monitoring

  • Maintain industry knowledge across a diverse range of topics in marketing and assigned health care terrain
  • Monitor the competition and identify opportunities to enhance marketing strategy and output
  • Consistently provide competitive analysis/insights to marketing team and ACPNY leadership overall

Integration

  • Participate in integration meetings to properly understand brand needs and roadmaps
  • Coordinate all necessary reviews/approvals of content generated working closely with legal and compliance

General

  • Assist in the monitoring and documenting of invoices and completion of day-to-day budget tracker
  • Aid in development of key presentation, schedules, roadmaps for ACPNY
  • Support Director/Manager in any special projects as needed

Qualifications:

  • Bachelors degree in Marketing, Communications, Business, or related
  • 3 5 years of relevant work experience required
  • Past experience interacting with client and/or communities directly required
  • Demonstrated project and time-management skills; ability to deliver quality work under tight deadlines required
  • Effective communication skills (verbal, written, presentation) with all types and levels of audiences required
  • Ability to manage multiple priorities/tasks with competing priority levels and deadlines required
  • Flexible and able to work effectively in an entrepreneurial environment required

Additional Information

  • Requisition ID: 191AY






Posted: 2019-10-31 Expires: 2019-11-29
Sponsored by:
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Sponsored by:
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Marketing Specialist, AdvantageCare Physicians

EmblemHealth
New York, NY 10007

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