20 days old

Marketing Specialist II

Erie Insurance
Erie, PA 16501
  • Job Code
    35923
Division or Field Office:

Sales & Marketing Division
Department of Position: Content & Digital Mrktng Dept
Work from:
Corporate Headquarters, Erie PA

At Erie Insurance, you're not just part of a Fortune 500 company; you're also a valued member of a diverse and inclusive team that includes more than 5,000 employees and over 2,200 independent agencies. Our Employees work in the Home Office complex located in Erie, PA, and in our Field Offices that span 12 states and the District of Columbia. To attract and retain the best talent, we reward our team members with competitive salaries and a very generous benefits package.

Position Summary

  • The Hiring Manager will also consider candidates for Sr. Marketing Communications Specialist. Level of position offered will be based upon the depth and breadth of selected candidate's experience and qualifications

Primary responsibilities include: copywriting for all product line marketing materials as needed to support lead writers; concept and write social posts and other digital marketing pieces to support traditional print collaterals.

Plans and manages projects of low to moderate complexity and confidentiality. Contributes to business results that align with marketing strategy. Provides tactical support for strategic marketing and communication plans. Responsible for one or more of the following marketing functions or disciplines: advertising, a large product/business line/strategic initiative, customer/target marketing, promotional events, media relations, brand development or content development.

Duties and Responsibilities

  • Determines objectives and scope for assigned projects and develops project plans including expenses, tasks, deliverables, resources, assignments, and dependencies. Consults on change management impacts and recommends appropriate action. Works with business area and Centers of Excellence to coordinate tasks as required. Monitors and communicates progress; revises plan as necessary.
  • Builds and maintains effective working relationships with internal and external business partners.
  • Assists in developing and implementing plans to introduce new products, services and tools as assigned. Creates proposals, promotional plans and creative materials. Assists in developing new marketing and communication programs as needed.
  • Performs in-depth research and analysis related to assigned projects and issues. Tracks, measures and reports on the impact of marketing and communications plans. Implements changes as appropriate.
  • Develops and maintains marketing and communication materials, according to business and product development needs.
  • Identifies and pursues external media opportunities through feature lists, influencer outreach, print, digital, TV and radio interviews. Develop creative, original storytelling material for pitching/placement. Assists in preparing high-quality written materials for use by various stakeholders including the media, customers, agents and other influencers. Assists with media audits to track development and brand impact. Researches new and alternative ways to leverage social media activities.
  • Assists in developing effective corporate brand, communications and media buy strategies. Participates in the creation of ERIE's sponsorship and local marketing event strategy. Provides support to ERIE's strategic marketing and product management teams.
  • In conjunction with Strategic Marketing leader and business line, responds to marketing and communications needs and opportunities. Helps to identify effective solutions.

Thefirst 4dutieslisted are the functions identified as essential to the job. Essential functions are those job duties that must be performedin order forthe job to be accomplished.

This position description in no way states or implies that these are the only duties to be performed by the incumbent. Employees are required to follow any other job-related instruction and to perform any other duties as requested by their supervisor, or as become evident.

Competencies

Values Diversity

Nimble Learning

Self-Development

Information Management Skills

Collaborates

Customer Focus

Job-Specific Knowledge

Cultivates Innovation

Instills Trust

Optimizes Work Processes

Ensures Accountability

Decision Quality

Qualifications

The minimum education and experience requirements are as follows: Bachelor's degree in marketing, communications, organizational leadership or business and three years experience in marketing, communications, or related field required; or Associate's degree in marketing, communications, organizational leadership or business and five years experience in marketing, communications, or related field required; or High school diploma or GED and seven years experience in marketing, communications, or related field required. Experience performing on project teams required. Knowledge of marketing and communications concepts and processes required. Knowledge of current marketing and communication research and trends, project management processes, organizational change management concepts preferred. General Insurance certification, or related designation, preferred.

Physical Requirements

Lifting 0-20 lbs; Occasional (
Lifting 20-50 lbs; Occasional (
Lifting Over 50 lbs; Occasional (
Driving; Rarely

Pushing/Pulling; Occasional (
Manual Keying/Data Entry; Frequent (50-80%)

Climbing; Rarely

Nearest Major Market: Erie





Posted: 2022-09-09 Expires: 2022-10-08
Sponsored by:
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Sponsored by:
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Marketing Specialist II

Erie Insurance
Erie, PA 16501

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