19 days old

PLG CRM Coordinator

Deckers Outdoor Corporation
Goleta, CA 93117
  • Job Code

The PLG CRM Coordinator will play a key role in helping Deckers Brands understand their customers and improve customer experiences across multiple channels. You will coordinate activations working with teams across the organization on both small and large-scale CRM marketing initiatives.

The ideal candidate is someone with a strong background in developing data-driven marketing campaigns that achieve stellar results. This candidate should be able to develop creative digital marketing activations from complex analytics and trends.

Works well with all levels of the organization, all international offices and outside vendors. Develops and maintains productive, effective, and professional relationships with peers, superiors, auditors, and others. Represents the company in a positive and supportive manner at all times.


Collaborate with cross-divisional teams to develop data-driven marketing campaigns that will increase customer lifetime value and reduce churn rates (including but not limited to brand marketing, digital marketing and merchandising, central marketing, and vendors).

Work with marketing technology partners and stakeholders to execute effective campaigns (including email marketing, display retargeting, on-site personalization, and more).

Collaborate with brand marketing and insights teams to develop strategies to utilize customer segmentation models.

Extract data from various sources and analyze to get actionable business insights that can feed campaign ideas.

Participate in cross-divisional teams to evaluate marketing technology needs of the business as they relate to data-driven marketing and personalization.

Develop agendas and moderate cross-departmental meetings to discuss data-driven ideas that can benefit the business across multiple channels.


Bachelors degree preferred

Functional Competencies:

  • 2+ years of digital marketing experience.
  • Experience working with large data sets and performing quantitative analysis
  • Strong communication skills
  • Extensive MS Excel experience
  • Experience with marketing automation software and segmentation tools
  • Experience with Silverpop or other top tier ESP
  • Great presentation skills ability to build a strong storyline using PowerPoint
  • Ability to self-prioritize and manage tasks across multiple projects

Posted: 2019-10-31 Expires: 2019-11-29
Sponsored by:
Farm Credit Services of America Logo
Sponsored by:
Bank of America Logo

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PLG CRM Coordinator

Deckers Outdoor Corporation
Goleta, CA 93117

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