1+ months

Product Commercialization Manager

New York, NY 10176
**Job Description:**



An experienced individual contributor who develops and executes product readiness, launch, positioning and engagement plans to ensure go-to-market readiness of GTS solutions. The role focuses on creating and leading innovative adoption strategies, effective communication plans, and robust client and employee education plans that support achievement of product and organizational goals. External audiences include current and prospective clients. Internal audiences include GTS, plus key business partners. Activities include campaign & project management as well as written and visual content design and development, including client communications, promotional materials and digital design.



+ Drive product launch campaigns (planning, internal marketing, external marketing, digital plans) of new products/enhancements to market.

+ Develop and execute innovative campaigns to deliver cross-product solutions to increase market presence, client engagement and client adoption.

+ Drive internal commercialization messaging and training that educates and informs Product, Sales, Relationship Management and Service teams.

+ Write and edit strong communication content, integrating visual elements, across multiple channels and audiences marketing fact sheets, client and conference presentations, digi-collateral, thought leadership, award submissions, etc.

+ Develop and edit content to assure clarity and alignment with bank brand and writing style standards.

+ Originate thought leadership, challenge conventional methods and continually drive change and continuous improvement.

+ Maintain a competitive intelligence loop that gives GTS a clear informational advantage.



**REQUIRED SKILLS**



+ Bachelors degree in marketing, communications, or a similar field. Commercially astute and marketing-minded.

+ 5-7 years of strategic communication experience including digital marketing.

+ Strong project and campaign management skills, with experience in managing end-to-end commercialization plans.

+ A demonstrated ability to write compelling copy/tell a powerful story across various audiences and mediums, in addition to writing educational, technical and regulatory copy.

+ Familiar with visual design and collateral production methods.

+ Strong networking function, interacting with all departments involved in go-to-market such as Marketing, Corporate Communications, Learning, TFSO, Product, Treasury Sales, bankers, etc. on a regional and global basis.

+ Ability to influence others when promoting and selling ideas.

+ Desktop publishing experience with exceptional MS office skills PowerPoint, Word and Excel.



**DESIRED SKILLS**



+ Knowledge of treasury or finance preferred.



**Posting Date** : 05/10/2019



**Location** :

New York, NY, BANK OF AMERICA TOWER, ONE BRYANT PARK,

Charlotte, NC, ONE BANK OF AMERICA CENTER, 150 N COLLEGE ST,

- United States



**Travel** : Yes, 5% of the time



**Full / Part-time** : Full time



**Hours Per Week** : 40



**Shift** : 1st shift



**Assistance for Applicants with Disabilities**



Bank of America is committed to ensuring that our online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please visit the Applicants with Disabilities page at http://careers.bankofamerica.com/us/applicants-with-disabilities .



**Diversity & Inclusion**



At Bank of America, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.



**Frequently Asked Questions**



Need to know how to apply online, view a list of your submitted job applications or reset your password? Visit our FAQ at http://careers.bankofamerica.com/us/faq section for answers to these questions and more.

Industry

  • Banking / Finance
Posted: 2019-05-13 Expires: 2019-09-07

Success begins with building relationships.

At Bank of America, our customers are at the center of everything we do. Our focus is on helping each one find the right financial solutions. With a wide range of career opportunities available, we invite you to realize your career goals with us while assisting customers with what matters most to them.

Welcome to Careers at Bank of America.


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Product Commercialization Manager

Bank of America
New York, NY 10176

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