1+ months

Product Manager, Commercialization, Launches and Digital Adoption

San Francisco, CA 94103
**Job Description:**

2019 will be a year of strong growth in GTS Digital Channels, fueled by strong investments in product innovation and digital capabilities. This Product Management resource will be a key addition to Bank of Americas high-functioning Digital Channels team, with the ability to have significant impact on the innovative solutions we deliver for some of the worlds largest organizations.

This position will be responsible for:

+ Developing and supporting the global roll-out strategy for incremental platform transformation enhancements, in the CashPro platform including CashPro Online, CashPro Mobile and other products and services

+ Driving user awareness and usage of targeted CashPro features

+ Digitizating the client experiences including: CashPro Assistant enhancements, educational videos, and emails

+ Supporting the launch of new initiatives and enhancements _globally_ to internal partners through the enhanced usage of existing tools and communication channels including SNAPshots, , training webinars and other methods.

+ Identifying innovative solutions to deliver messages and content to internal and external audiences, including the expanded use of video

The Product manager will act as a central resource to other Product Management and Product Development resources as well as: Product Sales, Account Management, Marketing, Strategic Solution Delivery, Servicing, Treasury Management and the Global teams to ensure all resources are closely aligned. It is expected that this VP will contribute to our ability to win and grow business while driving down the costs of servicing, through the expansion of digital options.


+ Three or more years of B2B or similar marketing and communication experience including Digital Marketing/Channels

+ Three or more years of proven experience writing for various Digital Channels; including writing compelling communications copy (i.e. Education/Technical/Regulatory/Product) to custom lengths

+ Three or more years managing end-to-end commercialization plans, including defining business objectives and strategies through implementation and analytics

+ Demonstrated strong knowledge of, and experience working in Treasury and Digital Channels products and platforms

+ Demonstrated ability to lead and influence in a matrix management environment

+ Proven familiarity with creative design, protocols, logistics and collateral production methodologies

+ Proven familiarity with crafting value propositions, understanding targeted audiences and creating sales enablement tools to drive adoption and retention

+ Documented experience utilizing video editing tools (Camtasia, SnagIt et al)

+ Documented experience utilizing HTML ExactTarget, PhotoShop and InDesign

+ Exceptional PowerPoint and presentation skills

+ Impeccable written, verbal and interpersonal communication skills

+ Superior time management, project management and prioritization skills and attention to detail

+ Proven experience working effectively with cross-functional, global teams in multiple time zones

+ Bachelors degree required; preferred candidates will have a degree in Marketing, Communications or similar field

Bank of America will consider for employment qualified applicants with criminal histories consistent with San Francisco ordinance 17-14 and federal law applicable to Bank of America.

**Posting Date** : 05/09/2019

**Location** :

San Francisco, CA, 555 California St (CA5705),

Chicago, IL, 135 S LA SALLE ST (IL4135),



- United States

**Travel** : Yes, 5% of the time

**Full / Part-time** : Full time

**Hours Per Week** : 40

**Shift** : 1st shift

**Assistance for Applicants with Disabilities**

Bank of America is committed to ensuring that our online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please visit the Applicants with Disabilities page at http://careers.bankofamerica.com/us/applicants-with-disabilities .

**Diversity & Inclusion**

At Bank of America, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

**Frequently Asked Questions**

Need to know how to apply online, view a list of your submitted job applications or reset your password? Visit our FAQ at http://careers.bankofamerica.com/us/faq section for answers to these questions and more.


  • Banking / Finance
Posted: 2019-05-13 Expires: 2019-09-07

Success begins with building relationships.

At Bank of America, our customers are at the center of everything we do. Our focus is on helping each one find the right financial solutions. With a wide range of career opportunities available, we invite you to realize your career goals with us while assisting customers with what matters most to them.

Welcome to Careers at Bank of America.

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Product Manager, Commercialization, Launches and Digital Adoption

Bank of America
San Francisco, CA 94103

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