29 days old

Proposal & Presentations Content Marketing & Sales Enablement Manager

Guardian Life Insurance
New York, NY 10007
  • Job Code
    20000934
Do you want to be part of a collaborative, creative, content marketing team?
Are you a content marketing strategist who enjoys simplifying complex business concepts, diving into research data, and is excited to build a digital content library for persuasive B2B communication and sales enablement? Do you possess excellent interpersonal skills to effectively interface between marketing, sales, and product management teams? Is a culture where "People Count," "We Do the Right Thing," and "We Hold Ourselves to Very High Standards" important to you? If so, Guardian is seeking a Proposal and Presentations Content Marketing Manager who can use writing, marketing, targeting, segmentation, and positioning skills to drive the development of digital content to use for competitive advantage in our customer proposals, and pre-sales presentations.

You are:
A self-directed, experienced content marketing proposal writer who thrives in a fast-paced, time-sensitive environment, you bring the latest digital marketing approaches to text and visuals and you're technically proficient with content database libraries and document automation software, such as Qvidian. A business-savvy professional, ideally familiar with the employee group benefits insurance industry, you understand how important marketing and sales alignment is to business growth. Comfortable with subject matter experts, executives, and peers, you're able to collaborate across departments to transform conceptual thinking into executable insights and useful sales enablement tools. You have:
Education:

  • Bachelor's degree
  • MBA preferred
  • Association of Proposal Management Professionals (APMP) accreditation desirable
Experience:
  • Proven content marketing strategist with the ability to synthesize complex business models into useful stories relevant to customer pain points that can drive sales
  • 5 years of strategic proposal development, preferably in employee group benefits, or finance/insurance industry
  • Experience with document automation software such as Qvidian, ProposalTech, or IBX
  • Experience in B2B marketing or marketing in a complex selling channel
  • Experience supporting a sales organization
  • Expertise with Word and PowerPoint formatting
  • Familiarity with the Adobe Creative Suite (minimal ability to work with file formats is needed, proficiency a plus but not required)

You will:
  • Bring original thinking in identifying new opportunities to create best in class proposal content; create proposal strategy that engages and influences brokers and employers at a key point of the decision process
  • Be a strong storyteller...Write content records that convey key messages and prove technical context for relevancy for brokers and employers
  • Identify opportunities for visual content and assign illustrations, diagrams, and process flows to designers for professional execution to be included in the database
  • Understand how database content records are compiled into a cohesive document by the proposal team who use the database
  • Serve as the strategic content owner and writer for Group Benefits proposal content records
  • Work with Marketing, Sales, Proposal, Product, and Executive teams for planning, positioning, consistency, etc.
  • Develop, execute, and manage senior level audit review, and general updates of all content positioning
  • Serve as database content expert for proposal team
  • Provide guidance and insight to Sales and respond quickly to incoming sales requests

Location:
  • New York or New Jersey ideally, with work from home flexibility
  • Occasional travel to Guardian locations for team or business partner meetings

Our promise:
  • At Guardian, you'll have the support and flexibility to achieve your professional and personal goals.
  • Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards

We offer:
  • Meaningful and challenging work opportunities to accelerate technology and innovation in a secure and compliant way
  • Competitive compensation
  • Excellent medical, dental, supplemental health, life and vision coverage for you and your dependents with no wait period
  • Life and disability insurance
  • A great 401(k) with match
  • Tuition assistance, paid parental leave and backup family care
  • Dynamic, modern work environments that promote collaboration and creativity
  • Flexible time off, dress code, and work location policies to balance your work and life in the ways that suit you best
  • Social responsibility in all aspects of our work. We volunteer within our local communities, create educational alliances with colleges, drive a variety of initiatives in sustainability, and advocate for diversity and inclusion in all that we do.

About Guardian:
Guardian has been helping people protect their futures and secure their lives for more than 150 years. Every day, we serve approximately 27 million people through a range of insurance and financial products. As one of the largest mutual insurance companies, we know what matters most: putting the needs of our customers first. Because everyone deserves a Guardian. Learn more about Guardian at guardianlife.com .

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Copyright 2019 The Guardian Life Insurance Company of America, New York, NY
#GuardianSales





Posted: 2020-07-09 Expires: 2020-08-07
Sponsored by:
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Sponsored by:
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Proposal & Presentations Content Marketing & Sales Enablement Manager

Guardian Life Insurance
New York, NY 10007

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