20 days old

Senior Copywriter

Lands End Inc
Dodgeville, WI 53533
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As a Senior Copywriter, you will be responsible for selling the Lands End product by writing informative and interesting copy that emphasizes the products benefits. Additionally, you will be responsible for planning selling concepts and writing headlines for year-ahead layouts; writing editorials as well as interviewing subjects for testimonials as they relate to specific product areas; and writing selling copy for the website, e-mail campaigns and more.

In this role you will help drive copy, content and messaging for our Lands End Outfitters Uniform B2B business ranging from small and mid size business to National Accounts. Were looking for candidates with original thoughts on how to bring our Lands End Outfitters messaging to life in both print and digital, cross functionally, be able to develop content strategies and be verse in social media channels.

Successful candidates should have the following knowledge, skills and abilities:

  • Bachelors degree in related area (English, Journalism, Communications, Advertising).

  • A minimum of 3 years experience writing for retail or direct business.

  • Ability to conceptualize.

  • Ability to work as a team member.

  • Understanding of how to build content strategy.

  • Ability to research, develop/concept and generate original messaging ideas that connect consumers with the brand.

  • Experience writing in all social media channels B2B and B2C.

  • Ability to write interview questions and/or scripts for short format video.

  • Experience in writing for and maintaining blogs and/or podcasts a plus.

  • Work cross functionally in multiple mediums ranging from Print, Digital, Social, video, email, blog and presentations (RFPs).

  • Proven ability to write position-oriented, persuasive headlines.

  • Strong MAC skills.

  • Strong writing skills.

  • Ability to build partnerships with others.

  • Ability to take guidance and direction and translate it into action.

  • Demonstrated initiative and leadership skills.

  • Strong interpersonal, written and verbal communication skills.

  • People leadership skills a plus

Jobs Rated Reports for Copywriter

Posted: 2020-01-08 Expires: 2020-02-06
Sponsored by:
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Sponsored by:
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Senior Copywriter

Lands End Inc
Dodgeville, WI 53533

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