5 days old

Social Media Marketing Manager

Dematic Corp.
Atlanta, GA 30303
  • Job Code
    10462

Dematic is an intralogistics innovator that designs, builds and supports intelligent, automated solutions for manufacturing, warehouse and distribution environments for customers that are powering the future of commerce. With engineering centers, manufacturing facilities and service centers located in more than 25 countries, Dematics global network of 8,000 employees have helped achieve more than 6,000 worldwide customer installations for some of the worlds leading brands. Headquartered in Atlanta, Dematic is a member of KION Group, a global leader in industrial trucks, supply chain solutions and related services, and a leading provider of warehouse automation.



Responsibilities

Dematic has an immediate need for aSocial Media Marketing Specialist who will report directly to the Digital Marketing Manager in our Global Marketing Communications function. As a social media expert with global responsibility, you will influence, plan and drive implementation of social media channel plans, structure and tactical campaigns in support of business objectives for our global marketing organization. The candidate will be responsible for developing global channel strategy, recommending technology tools, executing on the plan and analytics/reporting for the Companys social channels.



This position requires a high degree of cross-functional project management, relationship-building skills, technical digital marketing acumen and hands-on content development (writing/editing/design). The role also requires experience managing external partners while maintaining global perspective during planning and execution.



Essential Role and Responsibilities:



  • Develops and executes a global channel communications plan for our social channels, including LinkedIn, Facebook, YouTube and Twitter.

  • Recommend optimal account structures, technology platform(s)/improvements, tagging requirements supporting the deployment of social campaigns.

  • Write social copy, plan, and design content from concept to creation, including brand templates and graphic editing (Adobe Illustrator and Adobe Photoshop)

  • Design experience ability to work independently with brand templates and basic graphic edits

  • Responsible for developing content cadence, maintaining company social calendars and approval/publishing of content in social channels.

  • Ensure customer journey is maintained through recommendation of proper landing environments/experiences related to social campaigns. Work with digital team members to schedule/execute.

  • Oversee target audience development and execution of paid social activity all channels.

  • Establish process for international region initiatives/publishing and connection with Companys larger content strategy and brand messaging platform. Socialize across the organization and supervise compliance.

  • Develop and publish brand standards for copy/style, voice and imagery use across all channels, while managing compliance.

  • Deliver integrated reporting on channel health and business impacts, to drive decision-making. Make recommendations for campaign and creative optimizations. Establish goals and standards.

  • Manage assigned budget and any outside vendor relationships. Cultivate relationships with best-in-class digital marketing providers in the social space, and proactively raise opportunities to improve channel impact.

  • Responsible for testing strategies and implementation.

  • Liaise with regional teams to provide global visibility into companys use of emerging and regional social platforms (YouKu, WeChat, etc)

Interface with corporate and regional marketing teams to provide support for targeted event messaging and integrated campaigns, and tactical activities when appropriate.



Qualifications

Qualification Requirements





  • Able to develop a channel plan and execute/bring to market

  • Adobe Illustrator, Adobe photoshop experience

  • Comfortable working with technical requirements of digital marketing platforms, MS Office and salesforce a plus

  • Project Management / extremely organized

  • Have experience working with/managing multiple stakeholders - cross-functional and cross-cultural collaboration across time-zones

  • Experience or level of comfort with writing & design for digital (web/social copy)

  • Proven track record in social campaign development, execution and analytics



Experience/ Education



  • Minimum of a bachelors degree in business/communications

  • Minimum 5 years experience in social media marketing with B2B sector(s) and target audiences

  • Hands-on technical depth in digital marketing, tagging and analytics.

  • Demonstrated experience with paid & organic social publishing/technology platforms









Posted: 2020-06-29 Expires: 2020-07-28
Sponsored by:
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Sponsored by:
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Social Media Marketing Manager

Dematic Corp.
Atlanta, GA 30303

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