21 days old

Sr. Brand Manager/ Brand Manager- Dixie Cup Innovation

Atlanta, GA
  • Job Code
Georgia-PacificWho is Georgia-Pacific?Watch to find out!
Georgia-Pacific (GP) and its subsidiaries are among the worlds leading manufacturers and marketers of bath tissue, paper towels, napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, non-woven fabrics, building products and related chemicals. Our familiar consumer brands include: Quilted Northern, Angel Soft, Brawny, Sparkle, Mardi Gras, and Vanity Fair, as well as the Dixie brand of disposable cups, plates and cutlery. Its Harmon subsidiary is among the worlds largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly.
We are seeking aBrand Manager - Innovationsupporting ourDixie CupBusiness based in Atlanta, GA.The Brand Manager for Innovation is a knowledgeable leader that is results oriented and an adept problem solver. In this position, you will play a fundamental role leading the innovation pipeline, experimentation, and commercialization for both branded and private branded businesses, focused on the maximization of long-term value.You will proactively collaborate across the key capabilities of the business to align resource priorities with the brand and category vision.

A Day In The Life Typically Includes:

  • Applying critical thinking in leading the overall innovation pipeline for both branded and private branded cup offerings to deliver against long term vision objectives.
  • Managing experimentation (18-36 month) and commercialization (12-18 month) of key innovation concepts and initiatives.
  • Applying economic thinking to probability and risk adjust value of potential innovation concepts to prioritize resource utilization appropriately.
  • Driving origination of New to Georgia-Pacific and New to World concepts (e.g., product, service, internal/external process, capability, etc.) and lead commercial experimentation with support from business team/capability partners.
  • Identifying key metrics/objectives based on business hypotheses, monitor results, and communicate lessons learned to broader team to inform next steps.
  • Partnering closely with key cross-functional team members (including sales, operations, strategic sourcing, consumer knowledge, legal and finance teams) to develop holistic business case for innovation initiatives.
  • Developing briefs for product and packaging design and in-market test support tactics.
  • Monitoring and communicating competitor and market activities to the broader team to proactively drive discussion on implications to Georgia-Pacifics business strategy and innovation pipeline priorities (e.g., quarterly/annual reports, assets, capabilities, observed commercial strategy, etc.).
  • Applying excellent written & oral communication in developing content and messaging for customer innovation events (e.g., Customer Innovation Summits; Joint Business Planning, Investor Reviews).
  • Advancing the Market Based Management culture.

What You Will Need:

Basic Qualifications:

  • 4+ years ofbusiness, marketing or product management experience is required
  • Experience leading cross-functional initiatives and teams
  • New product development experience (i.e. line extensions, new categories, etc.)

What Will Put You Ahead?

Preferred Qualifications:

  • MBA degree highly preferred
  • Previous experience working with IRI and/or Nielsen syndicated databases
  • Understanding of marketing research processes and methods
  • Strong entrepreneurial spirit

Other areas of expected influence and capability include:

  • Understanding key customer business priorities/objectives and identifying partnership opportunities with the Sales organization to experiment with innovative business solutions.
  • Embracing your role as a principled entrepreneur by leveraging economic and critical thinking skills to challenge where you see opportunities to drive value creation for the broader business.
  • Applying a strong analytical skill set and ability to interpret financial analysis to make sound business decisions.
  • Thriving in a team based setting, working cross functionally with multiple areas of responsibility within the business.
  • Demonstrating ability to manage multiple projects and adjust priorities as variables change.

Knowledge, Skills, & Abilities:

  • Superior financial acumen, strategic thinking and problem solving skills
  • Strong analytic and project management skills
  • Strong written and oral communication skills
  • Advanced Excel and PowerPoint skills
  • Thorough understanding of end-to-end commercialization, from ideation to go-to-market
  • Demonstrated ability to manage a wide variety of projects simultaneously, while meeting deadlines and managing expenditures
  • Proven ability to be comfortable with ambiguity and to be flexible with change

Wantto learn more aboutGeorgia-Pacific?

Salary and benefits commensurate with experience.
We are an equal opportunity employer. Minority/Female/Disabled/Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.

This employer uses E-Verify. Please visit the following website for additional information:www.kochcareers.com/doc/Everify.pdf

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Sr. Brand Manager/ Brand Manager- Dixie Cup Innovation

Atlanta, GA

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Atlanta, GA

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