28 days old

Sr Content Analyst

Gartner, Inc
Arlington, VA
  • Job Code
    TbSKQZAUNNTt
What makes Gartner Research & Advisory a GREAT fit for you? When you join Gartner Research & Advisory, you'll be part of a leading-edge team that values expert insights, bold ideas and intellectual courage. You'll deliver must-have research through compelling client interactions, and contribute to our double-digit growth by providing our clients worldwide the unbiased insight they need to make the right decisions on their key initiatives. Through constant learning, discovery and collaboration you'll not only help clients deliver on their mission critical priorities, you'll grow your career and the scope of your impact across industries. Our culture demands hard work - and rewards it with exceptional opportunity. If you're always looking for what's next in business and technology, Gartner is looking for you.

The Role

Gartner's Capterra content marketing research team is looking for a passionate and experienced content analyst to produce high quality, insightful articles to help small businesses make the right software choices. As a content analyst, you will be responsible for growing traffic to the Capterra site and improving user engagement by delivering must-have editorial and research content about business software and technology trends.

Working as part of Gartner Research, you will have access to vast amounts of market data and analysis to help you create great content.

We're looking for someone who:

  • Loves to write.

  • Has a native level of English.

  • Has a passion for technology, ideally with a background in Customer Service AND technology journalism or research.

  • Enjoys researching and analyzing markets to identify relevant topics.

  • Has excellent communication and collaboration skills.

  • Is highly organized and used to working to deadlines.

    What you'll do all day:

  • Stay on top of trends and identify important topics ideas using search engine keyword research.

  • Research the important issues small businesses face in their selection and adoption of information technology.

  • Produce high-quality editorial content and in-depth primary research to engage audiences and drive traffic.

  • Master several software markets/categories to be able to write authoritatively to readers in that space and provide actionable advice that helps them solve pressing business challenges.

  • Tailor your content to specific buyer personas and funnel stages within those software markets/categories.

  • Work closely with Gartner Research colleagues to leverage relevant research to illuminate articles for small business software buyers.

  • Collaborate with key industry influencers to produce high-quality content.

  • Promote your content in online communities aimed at small businesses.

    What we offer:

  • A collaborative, positive culture. You'll work with people who are as enthusiastic, smart and driven as you are.You'll be managed by the best, too.

  • Limitless growth and learning opportunities. We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization.

  • Outstanding compensation. We offer a competitive salary and generous benefits, including a robust time off allowance and great "perks."

    Job Requirements

    Education

  • BA in English or BS in Computer Sciences or equivalent fields of study.

    Professional Experience

  • 4+ years of content writing experience.

  • Prior experience working with, or a demonstrable aptitude for, software or technology.

  • Prior experience in corporate/software environment and/or for a content marketing organization highly desired.

  • Preferred: Prior experience with sales, marketing or customer experience technology analysis.

    Technical / Professional Skills & Competencies

  • Exceptional writing skills across different content topics and formats. Proficiency in AP Style.

  • Strong analytical abilities in researching topics and distilling out the critical issues.

  • Experience with Google Docs, WordPress and other Content Management Systems (CMS).

  • Preferred: Experience with data analysis in Microsoft Excel and Power BI.

    Job Requisition ID:26184

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  • Posted: 2018-11-17 Expires: 2018-12-16
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    Sr Content Analyst

    Gartner, Inc
    Arlington, VA

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