13 days old

Technical CRM Manager (contract role)

Activision Publishing, Inc.
Santa Monica, CA
  • Job Code
As a Technical CRM Manager at Activision, you will be responsible for managing Salesforce Marketing Cloud and the production of all CRM campaigns. You will design, build, test and execute campaigns across multiple titles for email and mobile. Through coordination with all resource teams internally, this role will serve as a key, central communication point for day-to-day project activity. In coordination with the rest of the One-to-One Marketing Team, you will perform analysis and deliver actionable insights and recommendations to help inform day-to-day decision-making and shape long-term project strategies.

This position would be employed by an external agency (Volt), working onsite with Activision Publishing

What were looking for
We are looking for a tech savvy marketer to help lead our use of Customer Relationship Management marketing technology and increase the automation of all of our email and mobile programs.

What youll do

  • Manage marketing email deliverability and deployment of all email campaigns.

  • Design and build a dynamic, rules based, weekly email program with next generation personalization

  • Partner with the Marketing Analytics Team to build a seamless campaign audience delivery process

  • Monitor daily reports and alert the One-to-Marketing Marketing Team or Marketing Tech Team of any issues. Proactively develop and execute strategies to improve performance.

  • Participate in project brainstorms for all products and test new ideas on an ongoing basis

  • Collaborate with internal teams and external agencies to set up testing campaigns, define testing scenarios and success metrics for each scenario.

  • Designing and Executing A/B, Multivariate and other online tests to improve and provide a more effective user experience.

  • Use multiple, disparate data sources, (digital analytics, usability insights) in A/B and MVT testing to identify high-value optimization opportunities.

  • Work with key stakeholders to promote new automation recommendations and get buy-in to move to production.

What youll bring

  • 5+ years of experience of Salesforce Marketing Cloud/ Exact Target and proficiency in Ampscript (Salesforce proprietary scripting language).

  • Experience with Adobe Campaign and Adobe Target is a big plus.

  • Experience with other email service providers such as: Oracle Responsys Interact, Cheetah Digital, IBM - Silverpop, BlueHornet and associated proprietary scripting languages

  • Prior experience of building and managing a high frequency, dynamic email program.

  • Strong technical skills: HTML experience required, and experience with other scripting languages (Java Scripting, Perl, Python, PHP) is a plus

  • Experience with A/B, multivariate and other testing methodology

  • Experience with managing quality assurance/control process and protocols for signoff on campaign deliverables

  • Demonstrable basic knowledge of SQL for audience targeting

What you have

  • BA/BS degree. Open to all academic fields of study with a preference for Marketing, Mathematics, Statistics, or other technical discipline (i.e., Computer Science)

  • Experience producing email campaigns from beginning to end working with an email service provider (ESP)

  • Proven experience developing and executing strategies to improve email deliverability

  • Data-driven individual with strong analytical skills.

  • Passionate, hard worker with a strong organizational skills and attention to detail

  • Strong verbal and written communication skills, and proven ability to partner with colleagues across business functions

  • Uses technology for creating, sharing, and measuring ideas

  • Continual curiosity about customer behaviors

  • Passion for using and learning technology

Ask anyone
Who works at Activision, or with Activision, their favorite thing about it, and theyll tell you its the people. We have a rigorous hiring process and a rigorous talent planning process. Our success doesnt come from assembly lines producing widgets. Our success comes from people producing greatness. So if youre interested in our biggest priority, its the people. As a company, we have world class brands, infrastructure and resources. But we are nothing without the brilliance of our talented employees.
Activision is an Equal Opportunity Employer. All qualified applicant will receive consideration for employment without regard to race, color, religion, sex, national origin or protected veteran status and will not be discriminated against on the basis of disability.

What we do
Headquartered in Santa Monica, CA, Activision Blizzard is a global interactive entertainment software leader and the world's largest independent video game publisher.

The company's product portfolio includes Activision Publishing's Call of Duty, Skylanders and Destiny franchises, as well as Blizzard Entertainment's World of Warcraft^, Warcraft^, StarCraft^, and Diablo^ franchises.

Activision Blizzard is the parent company of Activision Publishing, Inc. and Blizzard Entertainment, Inc. and provides corporate shared services such as Legal, HR, Finance, IT, Accounting, Facilities and Sales, for both companies.

Great Games Start with Great People

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Technical CRM Manager (contract role)

Activision Publishing, Inc.
Santa Monica, CA

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Technical CRM Manager (contract role)

Activision Publishing, Inc.
Santa Monica, CA

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