19 days old

Associate Manager, Digital Marketing

Deckers Outdoor Corporation
Goleta, CA 93117
  • Job Code

Job Title:Digital Marketing Associate Manager

Reports to:Digital Marketing Manager

Location: Remote, Los Angeles

The Role

Under the direction of the Digital Marketing Manager, the Digital Marketing Associate Manager duties include supporting the Brand Marketing Department in strategic development and day-to-day implementation of the organic social media approach for the brand across all existing social channels and emerging platforms. Plans devised must contribute to catalyzing commercial and brand orientated strategic goals, be channel specific and constantly led by consumer insights.

Your Impact

The primary functions of this role, include but are not limited to:

  • 1. Help develop and implement social media strategy, campaign and tactical plans to support our line of business (e.g. Mens, Womens) to drive consumers toward the path of purchase and meet our social media KPIs.
  • 2. Own organic social media calendar with alignment from Digital Marketing Manager, agency partner, and internal teams. Responsible for regular optimizations based on performance, product availability, and trending content opportunities.
  • 3. Work closely with cross-functional teams (e.g., NA Media, PR, Ecomm) to align on large product marketing launches, brand/cultural moments, and commercial holidays and roll out 360 omni-channel marketing initiatives across all digital channels.
  • 4. Drive channel specific, targeted content creation for social accounts across inclusive of Instagram, TikTok, Pinterest, YouTube, Facebook, Twitter and emerging platforms.
  • 5. Work with internal teams to develop and implement influencer campaigns to increase reach of individual campaigns and drive brand awareness and consideration with our target consumer.
  • 6. Write clear and concise organic and paid social media copy that brings our brand voice to life in a way that connects with our target consumer and presents the brand as part of the broader conversation on social media.
  • 7. Work with agency partner to track and report performance of social media programs to establish best practices, while comparing against internal and industry benchmarks. Create the internal monthly report based on insights and analytics shared by the agency. Adapt information for the internal, non-social focused audience to educate them on current performance, industry trends, and areas of opportunity.
  • 8. Identify trends, user generated content, relevant news, influencers, and other opportunities in the social media space, to help increase our brands share of voice and sustain brand affinity and loyalty.
  • 9. Maintain awareness and understanding of emerging social media platforms and best-in-class tactics being used by other brands, and look for opportunities to innovate and develop existing communities.
  • 10. Manage Pixlee curation process, ensuring influencer and UGC content is utilized across the UGG website in a way that enhances the consumer journey and is reflective of the UGG brand aesthetic.

Who You Are

- Strategic thinker

- Highly organized

- Self-motivated

Wed love to hear from people with

  • 3-5 years of experience on a brand, editorial, or agency social media team.
  • Experience crafting social media calendars for brands, inclusive of adapting in real time as needed
  • Knowledge of the fashion, social, and influencer spaces.
  • A passion for social media and the opportunity to connect the brand with our expanding audience as the world becomes increasingly digital-first.
  • Top-tier social acumen, a deep and detailed understanding of the intricoes of the social media platforms and where theyre headed.
  • Excellent time management, organizational, planning and project management skills.

What We'll Give You

  • Competitive Pay and Bonuses - Weve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much theyre valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. Thats why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - Theres nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.


Posted: 2021-07-07 Expires: 2021-08-05
Sponsored by:
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Sponsored by:
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Associate Manager, Digital Marketing

Deckers Outdoor Corporation
Goleta, CA 93117

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