28 days old

Audience Insights Analyst

The Washington Post
Washington, DC 20004
  • Job Code
    JR-90273753
Job Description

Position Overview

  • The Audience Insights Analyst plays a critical role in informing the go-to-market narrative on our readers, their behaviors, and how that distinguishes The Post from others.
  • This person will be responsible for:
    • Surfacing compelling insights by synthesizing findings across disparate data points including internal custom research, site behavior, and syndicated sources.
    • Developing client facing collateral that communicates audience stories through data visualization explains the value of our readership.
    • Managing ad hoc requests for insights on audience, format, and contextual interests.

Alignment

  • You connect a curiosity towards audience behaviors with a passion for strategy.
  • You know how to identify and prioritize critical activities and act with appropriate urgency.
  • You can synthesize disparate data points into a cohesive story.
  • You collaborate across different stakeholder groups and stay focused on common goals.
  • You raise your hand when a team member needs help.

Requirements

Minimum qualifications

  • BA/BS degree in Marketing, Advertising, Business, or other related area
  • 2+ years of relevant work experience in consulting, advertising, or other client-services environment, or an equivalent combination of education and experience
  • Soft skills
    • Proactivity, communication, ownership, accountability, passion for the media and tech industry
  • Hard skills
    • Advanced proficiency with Microsoft Excel and comfort with BI tools
  • Location: Washington, DC or NYC

Preferred qualifications

  • Data literate with proven ability to conduct exploratory data analysis and interpret statistics
    • Bonus points for experience with or interest in descriptive statistics, significance testing, optimization, or data visualization

When you join The Post

When you join TWP, you are joining a mission to connect, inform, and enlighten those around the globe with the highest caliber, most trustworthy news and information. Our multicultural, multi-generational workforce is constantly creating and innovating, leading the media and technology industries to better solutions. We welcome all perspectives and celebrate diverse backgrounds.

Whether you contribute to journalism, engineering, finance, or marketing, you are helping define the future of news.

We continue to shine a light into the darkness and hope you'll join us.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife





Posted: 2022-07-15 Expires: 2022-08-13
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Audience Insights Analyst

The Washington Post
Washington, DC 20004

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