17 days old

Client Development Executive - Shopper Marketing

Boston, MA 02109
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As a member of the dedicated Inmar Shopper Marketing team, the Client Development Director (CDD) will partner closely with Customer Success and Brand/Agency Sales teams to execute and expand the Inmar Retail Media Network (Load-to-Card, Programmatic, In-Store, Social Commerce, etc.) of assigned retailer(s). The ideal candidate will gain a thorough understanding of their assigned retailer(s) go-to-market strategy and utilize that knowledge to guide discussions and gain credibility with CPGs and/or their agency partners. The Shopper Marketing CDD will ensure existing retail-specific business repeats and grows. The CDD will lead the relationship with "local" shopper marketers to capture local funds as well as partner with CPG brands (via Inmar Brand/Agency teams) to maximize brand/national investment supporting assigned retailer(s). The ideal candidate will understand the CPG and Retail landscape possessing a strong service orientation and data-driven decision making skills.

You thrive on creating and maintaining valuable relationships.. You have a constant desire to solve problems and wont rest until to find the right solution for all parties involved. You are excellent at project management and staying organized. You understand the importance of responsiveness and follow-through. You are an avid learner and absorb new information with ease, which allows for shorter learning curves. Ultimately, youre seeking a role that allows you to build on your strong client strategy skills, while driving expansion and revenue growth.

Major Responsibilities:

Influence (50%)

  • Driving pipeline, & meetings leading to CPG revenue growth at both the Shopper & National level

  • Work closely with Customer Success and Account Management to ensure execution of the campaigns

  • Work closely with the District VP on client strategies

  • Maintain relationships with all buying influences within the client/prospect organization

  • Develop strategies that grow the clients top revenue and improve profitability

  • Manage internal communications garnering support and getting appropriate buy-in

  • Collaborate with client on product and service extensions that could deliver incremental value and bring Product Management into those discussions as necessary

  • Capture and communicate Voice of Customer and competitive information to product and marketing teams

  • Oversee and facilitate the execution of Insertion Orders for Retail Media Network inventory

Strategic (30%)

  • Responsible for providing new product/service ideas based on client needs and being an information source with regard to how Inmars products can provide a competitive advantage

  • Responsible for understanding the strategic goals and objectives of each client and developing sales strategies that align with Inmars clients strategies

  • Build and maintain internal networks, garnering support and getting appropriate buy-in

  • Develop and maintain expertise on industry trends, technology, best practices, and regulations of relevance to the promotion network

  • Obtain expert level understanding of Inmar product solutions with the ability to conduct demonstrations of technology in all sales stages, including late stages of sales meetings

  • Thoroughly understand clients strategic goals and objectives and translate how Inmars products and solutions align with those objectives

  • Ensure the client understands the value of the services available or being received to ensure a renewal with increased value to the company

Administrative (20%)

  • Maintain Salesforce.com records for all key account activity

  • Manage travel expenses and budgets, in line with Inmar policies

  • Performs other duties as assigned

Required Qualifications:

  • Bachelor Degree in Business or a related field

  • 5-7 years of consultative sales or account management experience, preferably selling programmatic media solutions and AdTech solutions

  • Proficient with Salesforce.com

  • Proficient with Microsoft Office

  • Proficient with Google Suite

  • Willingness to travel up to25% of the time

Required Individual Competencies:

  • Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.

  • Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.

  • Establish Focus: The ability to develop and communicate goals in support of the business' mission.

  • Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.

  • Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.

  • Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.

  • Effective Execution: Translates broad conceptual understanding of the company's strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.

  • Taking Initiative: Takes charge and capitalizes on opportunities.

While performing the duties of this job, the associate is:

  • Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.

  • Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.

  • Occasionally required to stand, kneel or stoop, and lift and/or move up to 15 pounds.

  • Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.


  • Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

  • Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.

  • Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.

  • Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.

  • Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.

  • Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best

#LI - ML1

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Posted: 2021-07-07 Expires: 2021-08-05
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Client Development Executive - Shopper Marketing

Boston, MA 02109

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