19 days old

Content Strategist

INRIX
Kirkland, Washington 98033

INRIX is looking to hire a driven Content Strategist to develop and execute content that drives traffic, generates new leads and nurtures prospects. Your duties include determining which formats best amplify content exposure, identifying ways to increase brand awareness, data-mine content ideas and conduct keyword research to influence the content calendar. You should also be able to analyze user engagement metrics to determine whether content is well-received or not, as well as using analytics in the formulation of a content strategy. 

You will be producing and publishing content, writing, editing, proofreading, formulating content strategies, cultivating a pool of subject matter experts to draw from, and finding creative ways of building an online presence through content.

Join us as we pursue our mission to help the world avoid global gridlock by empowering cities, drivers and businesses with the best data, insights and tools to improve mobility from the first mile to the last.  We are a company filled with people who are passionate about our customers and building products to keep the world moving smarter, safer and more efficient. Our customers include the world’s leading automakers, some of the most popular consumer brands, and the most innovative cities, states and countries.

Responsibilities

  • Define and manage the INRIX content strategy and calendar to support B2B demand generation activities and elevate our brand, company and product storytelling.
  • Write, edit and publish content to the INRIX blog, social channels and other digital outlets; collaborate with internal and external subject matter experts to develop content resources that support conversion and sales enablement.
  • Constantly test and optimize content and program strategies to drive awareness, leads and help fill the pipeline.
  • Analyze content marketing data to identify trends and anticipate B2B customer needs.
  • Perform content audits to assess how well existing content is performing.
  • Perform content gap analyses to determine what type of content is missing and what is needed.
  • Establish style guides that specify the writing style and tone needed to create engaging content.
  • Determine keywords to incorporate into content that will have the results and traffic desired
  • Create customer profiles by developing a solid understanding of our target audiences through online, traditional market research, and working closely with our sales and product management teams.
  • Produce content calendar dashboards in order to analyze past performance and identify new opportunities to improve existing campaigns.
  • Weekly content to include: blog posts, listicals, eBooks, ‘How To’ articles, white papers, case studies, use cases, webpages, and social posts.
  • Manage video content strategy for both brand awareness and sales enablement. 

Requirements

  • Minimum 5 years experience running B2B SaaS content strategies
  • Bachelor's degree in Marketing, Communications, Advertising, Journalism, or related field
  • Excellent written and verbal communication skills
  • Excellent project management skills
  • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), search engine marketing (SEM) and other digital marketing processes
  • Excellent analytical skills
  • The ability to work under pressure
  • Demonstrable understanding of a B2B marketing funnel and customer lifecycle stages
  • Must be result-driven and motivated to show measurable impact to be shared with senior leaders
  • Highly collaborative

The INRIX team has people from a variety of backgrounds, races, ethnicities, previous work histories, and life experiences, and we are passionate about growing that diversity. We believe that diverse perspectives drive better ideas, better products and happier customers. 

We offer competitive compensation packages that includes annual and long-term incentives as well as generous benefits and perks.

Posted: 2021-02-05 Expires: 2021-03-07
Sponsored by:
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Sponsored by:
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Content Strategist

INRIX
Kirkland, Washington 98033

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