28 days old

DCA Social Media Specialist

K12 Services
Herndon, VA 20170
  • Job Code


K12 believes in Education for Any One. We provide families an online option for a high-quality, personalized education experience. Students can thrive, find their passion, and learn in an environment that encourages discovery at their own pace. In support of this, we are committed to creating and maintaining a culture of inclusion and diversity where our employees are passionate about serving students and families, treat one another and customers with respect, challenge each other to innovate and always strive to do better.

The Destinations Career Academy (DCA) Social Media Specialist is responsible for developing, curating and maintaining content for K12s owned social media channels. The role involves supporting the company community throughout the consumer lifecycle on the companys various social media platforms, including, but not limited to: Facebook, Instagram, Twitter, TikTok, Snapchat, and YouTube. The Social Media Specialist helps to keep a pulse on the web for conversations related to, or opportune for Destinations Career Academy/K12. The position also assists with developing social media promotions, maintaining social media reports and social media related performance.

Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

  • Support the companys, the companys partner schools, and select communities set up and management of social media accounts across various social platforms;

  • Help to create and execute strategies to build and maintain a positive reputation online using listening tools to find and participate in conversations related to K12 and our related brands;

  • Maintain community engagement for K12-owned social media channels and products/services;

  • Compile reports and perform analysis regarding performance and results across our social media platforms;

  • Maintain awareness of social media tools/trends and applications as well as what is scalable for business;

  • Handle customer service issues, resolutions, and proactively communicate issues, opportunities and insights to the team;

  • Plan and post social media content and ads (time of day, day of week, etc.) based on testing and optimization;

  • Take part in training for stakeholders, one on one or in groups, on how to effectively use Social Media and Reputation Management for business;

  • Develop content to build customer engagement across multiple platforms;

  • Assist in the development and execution of new social media promotions;

  • Moderate user generated content to insure appropriateness and student safety;

  • Provide support and guidance to DCA student ambassadors

  • Author blog posts and other content as needed.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

Minimum Required Qualifications:

  • Bachelors degree in related field of study AND

  • One year of experience working in social media or design at an agency or corporate environment OR

  • Equivalent combination of education and experience

Certificates and Licenses: None required.

Other Required Qualifications:

  • Knowledge of social media platforms like Sprinklr, Hootsuite, Woobox, BuzzSumo

  • Extensive knowledge of Social Media platforms including Facebook, Google+, YouTube, Pinterest, Instagram, Twitter, Snapchat, and others.

  • Photo editing and/or video editing ability

  • Writing and editing

  • Strong communication, project and time management skills

  • Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency.

  • Ability to clear required background check

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • This is a home based position

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is at-will as governed by the law of the state where the employee works. It is further understood that the at-will nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age,, or genetics, or any other characteristic protected by law.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

See job description

Posted: 2020-10-01 Expires: 2020-10-30
Sponsored by:
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DCA Social Media Specialist

K12 Services
Herndon, VA 20170

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