11 days old

DIR MARKETING - SOUTHEAST REGION/POD (The LINQ Corporate)

Caesars Entertainment
Las Vegas, NV 89101
  • Job Code
    12722
KEY JOB FUNCTIONS :

Manage the coordination of all deliverables from Development and Logistics team in a timely fashion

Team with the Pod leader in developing all pod property strategies, strategic plans, annual budgets, and communication plan

Support pod leader in the development of monthly loyalty reinvestment strategy for pod properties, including:

- Design monthly calendar of on-property marketing activities and offer matrice

- Work with marketing analytics to develop revenue builds and update calendars/matrices to meet budget target

- Coordinate with other marketing functions to integrate strategies and recommendations into monthly calendar

- Work with on-site marketing team to identify opportunities and ensure accurate execution of marketing strategies on property

Prepares real time analysis on offer performance when needed. Performs ad-hoc analysis to identify strategic opportunities. Is prepared for and actively participates in Pod strategy meetings concerning hotel yielding, event analysis, direct marketing analysis, and other Pod strategic initiatives. Takes outcomes of strategy meetings and prepares matrices for all core and supplemental direct mail pieces. Proformas out all core campaigns to ensure that offers are both lucrative to guests and profitable.

Manages strategic database partnerships. Reviews criteria and offers for all partnership mail initiatives to ensure that they are in compliance with all contracts and strategic initiatives. Performs backend analysis when possible to monitor the success of all initiatives to better target future opportunities.

Serve as the point-person for Pod leader for managing relationships and knowledge sharing across all marketing organizations (marketing capabilities, VIP, development and logistics, entertainment, and on-site teams)

Assist Pod leader in managing all other responsibilities including but not limited to advising properties/GMs on marketing related topics, developing marketing rationale for capital requests, working with marketing capabilities to drive innovation in marketing strategies and tools, and managing F&B/retail, communication and promotional strategie

Work with peers in other pod teams to ensure collaboration and best practice sharing across Pod

Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.

Identify compliance risks and take actions necessary to eliminate or minimize risks.

Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.

Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars, Harrah's, Horseshoe and Eldorado brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

Support Pod leader in developing overall marketing strategies for properties with special focus on maximizing reinvestment and inter-connections with other organizations





Posted: 2022-01-07 Expires: 2022-02-05
Sponsored by:
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Sponsored by:
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DIR MARKETING - SOUTHEAST REGION/POD (The LINQ Corporate)

Caesars Entertainment
Las Vegas, NV 89101

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