4 days old

Director of Marketing and Strategic Communication

Vancouver Clinic
Vancouver, WA 98660
  • Job Code
    REQ0005004
Exciting opportunity for an experienced Marketing professional!

In this role you'll be responsible for leading the Marketing team planning, developing, creating, and implementing comprehensive policies and programs related to corporate marketing, communications, and advertising, and public relations for the organization.

  • Oversees and owns The Vancouver Clinic (TVC) brand strategy, ensuring consistent articulation and communication of brand, image, and position throughout the organization, and in the community.
  • Oversees all digital media, including social media, website content, search engine optimization, and online advertising.
  • Oversees staff and consultants involved in the TVC brand strategy.
  • Coordinates all media contact and ensures the company consistently gets print and digital coverage.
  • Works closely with clinical operations and physicians to ensure individual practices are appropriately promoted.
  • Coordinates the appearance of all print and electronic materials such as letterhead, use of logo, brochures, etc.
  • Responsible for editorial direction, design, production, and distribution of all organization publications/brochures/videos/etc.
  • Oversees development and implementation of support materials for TVC's marketing, communications, and public relations.
  • Act as the organization's representative with the media.
  • Develops and administers annual marketing/community relations plan.
  • Develops and implements community engagement program and coordinates staff participation.
  • Develops and implements community education program.
  • Develops and administers annual marketing/advertising/community relations budget.
  • Manages the organization's philanthropy program.

EDUCATION AND SKILLS

  • Bachelor's Degree in Marketing, Public Relations, Journalism, or Communications required. Master's degree preferred.
  • Minimum of three years' experience in Marketing and Communication in the Healthcare industry highly desired.
  • Minimum of two years' experience in a management position.
  • Demonstrated experience creating and presenting successful marketing and public relations materials required.
  • Previous project management and staff management required.
  • Knowledge of traditional and digital advertising, layout, and media purchasing required.
  • Experience in web management, including SEO preferred.
  • Knowledge of or experience in strategic business planning preferred.
  • Ability to develop good working relationships with all levels including physicians, staff, patients, public, and vendors.
  • Excellent communication skills.
  • Confident, driven, and dynamic leader.

The above information is intended to indicate the general nature and level of work required in this position. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities, and qualifications required of those assigned to this job.

We offer a competitive Total Rewards Program which includes insurance programs covering medical, dental, vision, life, long-term disability, generous time off, holidays, education reimbursement, and a 401(k) plan. Eligibility for benefits is dependent on factors such as position type and FTE. Contact your recruiter for more information.

Vancouver Clinic is proud to be an Equal Opportunity Employer. Vancouver Clinic does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, gender identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.

Vancouver Clinic is an alcohol and drug-free workplace. Offers are contingent on successful completion of drug and background screenings. Please note we follow Federal Guidelines regarding prohibited substances, even for those legal at the state level.





Posted: 2021-06-09 Expires: 2021-07-08
Sponsored by:
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Sponsored by:
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Director of Marketing and Strategic Communication

Vancouver Clinic
Vancouver, WA 98660

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