17 days old

Email Marketing Specialist - Remote, US

Dentsply Sirona
Charlotte, NC 28202 Work Remotely
  • Job Code
    70694
Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona's global headquarters is located in Charlotte, North Carolina. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we're looking for the best to join us.

Working at Dentsply Sirona you are able to:

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Reporting to the Sr. Manager, Email Marketing, the Email Marketing Specialist is responsible for managing the coordination, execution and optimization of email marketing programs across the business in North America. The ideal candidate will work with key business partners to manage execution of email marketing initiatives. They will be responsible to develop and deploy email campaigns to increase awareness, engagement, and lead generation, to develop a contact strategy by audience, and to handle communications on status of ongoing initiatives.

The successful candidate will have a strong background and understanding not only of email marketing, but all facets of digital business including media, web analytics, site optimization, and the evolving interactive marketing landscape.

KEY RESPONSIBILITIES

Drive email marketing planning and execution across North America:

  • Manage the customer email strategy, design campaigns that are aligned to customer segments, and ensures email content is aligned to appropriate stages in the buyer's journey
  • Work with internal stakeholders to develop and execute integrated email campaigns that directly support business and sales objectives; ensure creative and messaging is correct and cohesive across all digital marketing channels
  • Execute audience segmentation strategies and performs content/offer testing to optimize email campaigns
  • Build and publish digital forms, including demo request, gated download, and survey forms
  • Measure and report performance of all email marketing campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results
  • Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
  • Maintain email database and distribution lists in accordance with business strategy; ensure compliance with GDRP laws and other data privacy policies company-wide
  • Act as power user for the standard email and marketing automation tool (Oracle Eloqua); develop deep knowledge, advise team on advances in technology, and train others in its use as needed

KEY QUALIFICATIONS AND EXPERIENCE

The ideal candidate will have:

  • Bachelor's degree in marketing, communication or related field
  • 1-3 years of experience driving email marketing programs, media execution and analysis preferably for fast paced retail or financial services companies
  • Experience in B2B and B2C direct response scenarios
  • Familiarity with insource/outsource models and agency management practices
  • Extensive knowledge and understanding of email marketing and automation platforms, ideally Oracle Eloqua, is a must. Understanding of system integration with CRM (Salesforce.com) and other platforms a plus
  • Solid understanding of ecommerce and digital media
  • Knowledge of analytics platforms (Adobe Analytics) or data visualization (Power BI) is a plus

LOCATION

  • The position will be based in Charlotte, NC or Remote
  • Expected travel: None

DentsplySirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in DentsplySirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com. Please be sure to include "Accommodation Request" in the subject.

For California Residents:

We may collect the following categories of personal information in connection with the submission of your resume or application materials to us for employment, and if hired, your employment with us: identifiers (e.g., name, address, email address, birthdate); personal records (e.g., telephone number, signature, education information, criminal background information, passport number and visa information); consumer characteristics (e.g., sex, marital status, veteran status, race, disability, sexual orientation); professional or employment information (e.g., resume, cover letter, employment history, background check forms, references, certifications, transcripts and languages spoken); and inferences from personal information collected (e.g., a profile reflecting abilities and aptitudes).

The above categories of personal information are collected for the following business purposes: performing recruitment and hiring services; processing interactions and transactions (e.g., to comply with federal and state laws requiring us to maintain certain records, managing the workforce); and security (e.g., detecting security incidents, protecting against fraudulent or illegal activity).

For additional details and questions, contact us at careers@dentsplysirona.com





Posted: 2022-08-02 Expires: 2022-08-31
Sponsored by:
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Email Marketing Specialist - Remote, US

Dentsply Sirona
Charlotte, NC 28202

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