28 days old

Executive Director, Direct-to-Consumer Subscriptions

Sinclair Broadcast Group
Santa Monica, California
  • Job Type
Tennis Channel is looking for a seasoned professional to help lead the growth and operation of its direct-to-consumer (DTC) subscription business in the United States. Reporting to the SVP, Direct-to-Consumer and International, the Executive Director, Direct-to-Consumer will design and implement short-term and long-term strategies and initiatives to accelerate growth of Tennis Channel’s DTC business through increases in user engagement, subscriber growth, and revenue generation of Tennis Channel’s DTC initiatives including Tennis Channel Plus.
This highly visible and strategic role requires a passionate, hardworking, high-achieving leader with an entrepreneur mindset and growth attitude. The ideal candidate must have a proven track record and deep knowledge of the DTC subscription business (in the sports industry).
Responsibilities include but aren’t limited to:
- Create and implement strategies to deliver record revenue growth and profitability for Tennis Channel’s DTC business, including driving innovation through researching new revenue models, including new DTC ecommerce revenue models, new customer acquisition techniques and understanding evolving customer expectations
- Identify growth initiatives to acquire, engage, and retain Tennis Channel Plus subscribers
- Assess, recommend and implement strategies to create additional DTC revenue generating opportunities
- Work with product and content teams to continually improve and evolve the DTC products and end-to-end customer experience
- Work with internal marketing and digital media teams to build scalable media strategies and plans that drive our growth targets, increased usage and viewership within the platform and achievement of our KPI’s.
- Build business cases, projections, and metrics for new initiatives and measure return on investment and effort spent
- Develop measurable KPIs and report on them regularly
- Constantly seek optimization and growth through qualitative and quantitative data analysis
- Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase sales and drive a premium brand experience
- Provide regular updates to senior management on progress against financial plan and strategic objectives
- Serve as a DTC expert and thought leader, helping identify OTT and subscription trends, new products and technologies, evolving best practices, competitor activity and testing opportunities that will help drive business growth and evolution
Required Qualifications
- 5+ years of experience managing a subscription business, ideally a digital product experience in OTT, SVOD or other digital media channels
- Proven P&L management experience, with a history of driving profitable and sustainable growth within a DTC environment
- Strong analytical skills, including expertise in developing key metrics to measure the performance of subscription businesses and proven experience developing programs to drive KPI improvements
- Strong organizational and communication skills are essential
- Track record of managing multiple projects under tight deadlines to successful resolution
- Proven ability to work well in a team environment and maintain strong relationships with internal and external partners
- Passion and deep knowledge of tennis strongly preferred
Tennis Channel is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Tennis Channel

Tennis Channel is a twenty-four-hour television network, online streaming service and national print magazine circulation dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About Sinclair

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. Also, we have affiliations with all of the major broadcast networks, our own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
Posted: 2022-07-15 Expires: 2022-08-14
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Executive Director, Direct-to-Consumer Subscriptions

Sinclair Broadcast Group
Santa Monica, California

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