26 days old

Field Marketing Senior Manager, West

Redwood City, CA 94063
  • Job Code
Field Marketing Senior Manager, West

Equinix is one of the fastest growing data center companies, growing connectivity between clients worldwide. Thats why we're always looking for creative and forward-thinking people who can help us achieve our goal of global interconnection. With 200 data centers in over 24 countries spanning across 5 continents, we are home to the Cloud, supporting over 1000 Cloud and IT services companies that are directly engaged in technological innovation and development. We are passionate about further evolving the specific areas of software development, software and network architecture, network operations and complex cloud and application solutions.

At Equinix, we make the internet work faster, better, and more reliably. We hire talented people who thrive on solving hard problems and give them opportunities to hone new skills, try new approaches, and grow in new directions. Our culture is at the heart of our success and its our authentic, humble, gritty people who create The Magic of Equinix. We share a real passion for winning and put the customer at the center of everything we do.

The Sr. Field Marketing Manager is part of an innovative worldwide team. As a Sr. Field Marketing Manager, you are responsible for creating and executing on a successful integrated marketing plan and budget for the West and relevant vertical industries, in alignment with local marketing objectives, and global company positioning.

A locally customized blend of tactics will deliver on global and regional sales objectives and drive the success of Equinixs cutting-edge global platform and region P&L. This role requires great creativity, the ability to communicate effectively across varying organizational levels and teams, the ability to manage competing priorities, and exceptional project management skills.


  • Program Management Develops and manages the planning and execution of global and local programs and activities in territory Works in close conjunction with vertical subject matter experts and sales and leadership team to identify and target select key accounts for acquisition or where it is deemed there is substantial potential for growth Rolls out highly target marketing programs to encourage strategic engagement with Equinix
  • Virtual Event Planning and Execution Manages different types of events within the territory from start to finish including all aspects of event management and logistics pre and post event, including working with 3rd parties and agencies to deliver the right event experience and ROI
  • Provides reporting on events and campaign to measure campaign effectiveness and makes recommendations for improvements Delivers social media campaigns to drive successful activities in cooperation with Social Media leads
  • Agency Management Overall Agency, budget and performance management for the territory marketing plan where individual is the lead Works with Creative Services or third-party agencies to develop supporting materials and collateral
  • Lead Generation Accountable for forecast ROI in terms of MQLs/Opportunities within Lead Management SLAs where individual is the territory lead Works with Marketing Operations to ensure Leads are captured and progressed through global lead management process and tools and guides junior team members
  • Lead Management Consistently reviews with Senior Opportunity Development and Sales Management to ensure leads progress and are qualified and converted Utilizes SFDC to monitor lead progression and obtain feedback on quality and adjust plans to reach targets
  • Collaboration Liaisons and plans with local sales teams, partnering with Sales leaders to improve lead management metrics Works with regional and senior global marketing leadership for product, segment marketing, programs, marketing operations
  • Resource and Budget Management Plans, prepares and manages budgets and escalates concerns to more senior members when project costs exceed planned budget expenditure
  • Manages budget for events and other activities, ensuring compliance with Financial processes and metrics Embraces marketing tools and systems to enhance the marketing process
  • IBX (International Business Exchanges) and product marketing: launches, collateral and digital assets based on global product marketing guidelines, global inbound/outbound marketing and sales enablement activities.
  • Partner marketing Actively Supports Partner marketing activities with the Partner Demand Manager and the Partner Marketing team
  • Success Metrics: MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; program delivery KPIs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics

Qualifications & Experience

  • Leadership Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions
  • Problem solving Impacts the direction and resource allocation for program or services; works within general organization functional policies and industry guidelines
  • Team-working skills
  • Excellent written and verbal communication
  • Good numerical skills
  • Creative ability Impacts the direction and resource allocation for program or services; works within general organization functional policies and industry guidelines
  • Interpersonal skills Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view.
  • Self-confidence to sell ideas and brief agencies and internal stakeholders
  • Good presentation skills.
  • Problem Solving Uses existing procedures to solve standard problems; analyzes information and standard practices to make judgments Impact works within standardized procedures and practices to achieve objectives and meet deadlines
  • Experience working with Marketing tools like Allocadia, Marketo, SFDC.
  • Qualification in marketing required (BA or BS)

Covid-19 Hiring Update: Weve embraced a work-from-home model and were continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each persons circumstances may be unique and will work with you to explore possible interim options.

We offer Medical, TeleMedicine, Dental, Vision, Life and AD&D insurance, plus pet insurance, 401K, Leave of absence & disability benefits, paid time off & holidays and more.

For Colorado residents, compensation range is $113k - 155k per year with 25% bonus target.

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

Posted: 2021-04-18 Expires: 2021-05-17
Sponsored by:
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Sponsored by:
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Redwood City, CA 94063

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